DealersLink® vs Oplogic
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
DealersLink®
Manage auto dealer inventory, appraise vehicles, and trade with other dealers on a wholesale marketplace. Access real-time market data and analytics to optimize your lot.
- Inventory management
- Vehicle appraisal
- Wholesale trading marketplace
- Market analytics
- Direct dealer trading
- FastBook integration
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Dealerslink is the most advanced auto dealer inventory management suite. The Dealerslink App allows dealers to manage their inventory, appraise vehicles with FastBook, trade with other dealers on a wholesale marketplace and monitor key analytics. The app books vehicles with J.D. Power, KBB, MMR, Black Book, Galves, CARFAX, AutoCheck, DMS data and uses live retail pricing from competitors with Competition View. **** THIS IS AN AUTO DEALER ONLY APP. YOU MUST BE A LICENSED AUTO DEALER TO USE THIS APP **** Deal direct with thousands of progressive DealersLink® members and access an extra billion dollars of inventory to offer your customers. The App allows you to search for vehicles, place requests, and respond to requests through your Trading desk. It allows you to access FastBook and ExportPro without the vin scanner too. DealersLink® was started by a group of innovative dealers in the late 90’s and is the largest and most efficient dealer direct market in the U.S with over 9 years of active trading. Members use DealersLink® daily to stock their lots with clean reconditioned units, vehicles for their customers, sell inventory without incurring wholesale losses, and manage their inventory with industry leading analytic tools. DealersLink® unlocks a new class of clean upstream inventory that will never end up at auction. These are primarily customer trade units other dealers want to sell.
Oplogic
This app allows auto dealership sales staff to manage customer interactions and track sales on the go. It features driver's license scanning and direct entry into the Wilson CRM via the device's camera, with no local storage of photos.
- View and interact with customers remotely
- Track sales progress
- Scan driver licenses with device camera
- Enter data directly into Wilson CRM
- Secure photo handling
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Oplogic enables auto dealerships, that utilize the Wilson Technologies CRM, to view and interact with customers while not at their desk. Salespeople can view new leads and track sales. The core functionality includes customer driver license scanning and entry into the Wilson CRM using the device's camera. These photos are never stored locally on the device outside of momentary caching. They are not accessible from the camera roll.
Screenshots
Verdict
The clearest difference is review sentiment: DealersLink® at 75% against Oplogic's 25%. DealersLink® also leads on rating (4.1 vs 2.5). Oplogic's advantage is iOS requirement (10.0 vs 16.4). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
DealersLink® holds the better App Store score, 4.1 against 2.5. Both are backed by a comparable volume of ratings — 24 and 11 respectively. Written reviews point the same way: 75% of DealersLink®'s written reviews are positive against 25% of Oplogic's.
DealersLink® ships an update every 5 weeks, Oplogic monthly. Both last shipped on October 24, 2026.
| Parameter | DealersLink® | Oplogic |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (24 ratings) — better | 2.5 (11 ratings) |
| Positive reviews | 75.0% of reviews — better | 25.0% of reviews |
| Number of ratings | 24 — better | 11 |
| Update frequency | Every 5 weeks | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 10.0 — better |
| Further details — not scored | ||
| Size | 73 MB | 72 MB |
| Age rating | 4+ | 4+ |
| Developer | DealersLink | Wilson Technologies, Inc. |
Customer experience
DealersLink®
Oplogic
In-app purchases
DealersLink®
No in-app purchases
Oplogic
No in-app purchases









