Comparison

Retail Execution | Wiser vs In

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Retail Execution | Wiser

This platform helps brands, brokers, and distributors manage retail sales effectively. It offers a cloud-based solution leveraging the latest mobile technology for CPG industry professionals.

Highlights
  • Retail sales management
  • Cloud-based infrastructure
  • Latest mobile technology
  • CPG industry focus
  • Enterprise-level platform
Read full description

Wiser for iOS provides a better way for brands, brokers, and distributors to manage retail sales. CPG Industry's Premier Cloud-Based Selling Platform. The Wiser platform is leading the way to change for today’s premier brands by giving them technology a step ahead of the competition. Our platform always use the latest in mobile technology, all built on enterprise level multi-tenant and cloud-based infrastructure so you never have to worry about other technology investment again.

About

In

Features
Read full description

In-Store PriceCheck | Wiser for iOS provides a better way for brands and retailers to collect competitive pricing data. CPG Industry’s premier cloud-based selling platform. Our mission is to capture and present information, in near real-time, that makes our customers smarter with decisions related to commerce execution. Wiser.com

Screenshots

Retail Execution | Wiser4 screens
In3 screens

Verdict

The call

The clearest difference is update cadence: Retail Execution | Wiser at every 4 weeks against In's every 2 months. Retail Execution | Wiser also leads on iOS requirement (12.0 vs 14.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Retail Execution | Wiser ships an update every 4 weeks, In every 2 months. The most recent releases landed on October 24, 2026 and October 27, 2026 respectively.

Scorecard2 real differences · 8 level
Retail Execution | Wiser versus In: the parameters behind the verdict, then further details
ParameterRetail Execution | WiserIn
PriceFreeFree
Rating3.7 (6 ratings) — better—
Positive reviews16.7% of reviews—
Number of ratings6 — better—
Update frequencyEvery 4 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS12.0 — better14.0
Further details — not scored
Size51 MB63 MB
Age rating4+4+
DeveloperShelvspace, Inc.Blue Ocean Software, LLC

In-app purchases

None

Retail Execution | Wiser

No in-app purchases

None

In

No in-app purchases

Questions

Is Retail Execution | Wiser free?
Retail Execution | Wiser is free to download, with no in-app purchases.
Is In free?
In is free to download, with no in-app purchases.
Do Retail Execution | Wiser or In have ads?
Neither Retail Execution | Wiser nor In shows ads.
Which is updated more often, Retail Execution | Wiser or In?
Retail Execution | Wiser ships an update every 4 weeks, and In every 2 months. Most recently, Retail Execution | Wiser was updated on October 24, 2026 and In on October 27, 2026.

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