Comparison

Virtuafood vs Macros

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Virtuafood

Track your calorie, carb, protein, and fat intake with a comprehensive food database validated by experts. Receive personalized nutrition plans for various goals like weight loss, muscle gain, or maintenance. Integrates with fitness apps for a holistic health approach.

Highlights
  • Personalized nutrition plans
  • Expert-validated food database
  • Track calories, carbs, protein, fats
  • Save custom meals
  • Integrates with Virtuagym Fitness
  • Health app integration
Features
Read full description

Virtuafood is your AI-powered calorie tracker and nutrition coach. Snap a photo of any meal and our AI Food Scanner delivers an instant breakdown of calories, protein, carbs and fats. AI FOOD SCANNER → Point your camera at any meal for instant nutritional data → Works with restaurant dishes, homemade meals and packaged foods → Scan barcodes for precise tracking → AI trained on millions of verified food entries PERSONALIZED NUTRITION PLAN Answer a few questions and get a plan built around your goals—weight loss, muscle gain or maintenance. COMPLETE MACRO TRACKING → Calories, protein, carbs and fats in every meal → Net calorie calculator including workouts and daily steps → 30+ body metrics in your progress dashboard → Apple Health integration — syncs with your favorite apps EXPERT-VALIDATED FOOD DATABASE Built in collaboration with certified nutritionists. Not crowd-sourced. Every food entry is verified for accuracy, so your calorie counts are ones you can actually trust. YOUR GOALS, YOUR PLAN Weight Loss · Muscle Building · High Protein · Low Carb Athlete · Cardio · Maintenance · Custom macros in grams FULLY INTEGRATED WITH VIRTUAGYM FITNESS One account for nutrition and workouts. Track what you eat and what you burn—in the same ecosystem. Join 15M+ people eating smarter with Virtuafood. PRO SUBSCRIPTION To unlock the full app you can subscribe to our PRO membership. The monthly subscription will automatically renew and your iTunes account will be charged within 24 hours prior to renewal for the same amount as your current monthly subscription fee, if the auto-renew option is not turned off at least 24 hours before the end of the current subscription period. To manage your subscription or turn off auto-renewal, simply go to your Account Settings after purchase. Terms of use: https://support.virtuagym.com/s/terms-of-use?language=en_US

About

Macros

Track your daily calories, macronutrients, and micronutrients with this comprehensive food logging app. Set personalized goals for weight loss, maintenance, or gain, and monitor your progress with detailed reports. Features include barcode scanning, custom recipes, and exercise logging.

Highlights
  • Calorie and macro tracking
  • Personalized goal setting
  • Extensive food database
  • Barcode scanner
  • Custom food and recipe logging
  • Exercise and water logging
  • Net carb counting
Features
Read full description

Macros is a complete calorie and macro tracker. Keep it quick with calories and macros, or go as deep as you want with micronutrients, goals for each day of the week and monthly reports. Whether you're just starting out or you're an athlete dialing in every gram, Macros adapts to you. Tell Macros your goal, whether that's losing weight, maintaining or gaining, and it calculates your daily calories and macros from your profile. Or set your own targets. CALORIES & MACROS, YOUR WAY - Food diary with calories, carbs, protein and fat for every meal. - Search a large food database, or add your own foods and recipes. - Scan a barcode to log packaged foods in seconds. - Net carb counting for keto and low-carb diets. - Calories calculated from your macros, so they always add up. - Log your exercise and water. MACROS BUILT FOR YOUR GOAL - Personalized calorie and macro goals to lose, maintain or gain weight. - Use the calculated goals or set your own. SNAP A PHOTO, GET MACROS (Macros Plus) - Log meals faster: take a photo of your meal and AI estimates the foods, portions and macros for you. YOUR PROGRESS AT A GLANCE - See your calories and macros for the last 7 days next to your goal, with your daily average. - With Macros Plus, look back over the last 30 days or month by month. EVERY NUTRIENT, NOT JUST CALORIES - Detailed nutrition facts for your foods: fats, fiber, sugars, sodium, potassium and more. APPLE HEALTH (Macros Plus) - Sync your calories, macros, nutrients and water to Apple Health, and bring in your steps, active calories and workouts. MACROS PLUS Upgrade to Plus to take your tracking further: - Log meals with a photo, powered by AI. - Different goals for each day of the week, great for carb cycling or training and rest days. - Exact macro and micronutrient goals in grams. - Monthly reports, meal breakdowns and detailed nutrition stats. - Meal times and daily diary notes. - Export your diary to PDF or your history to CSV. - Connect Apple Health, Fitbit and Garmin. - Ad-free experience. Macros is free to download, and the essentials are free: food diary, food database, barcode scanner, recipes, exercise and water. Macros Plus is an optional subscription. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Terms of Service: https://macros.app/terms Privacy Policy: https://macros.app/privacy

Screenshots

Virtuafood4 screens
Macros4 screens

Verdict

The call

The clearest difference is update cadence: Virtuafood at fortnightly against Macros's monthly. Virtuafood also leads on ratings volume (6.1K vs 1.2K). On price, rating, review sentiment and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Virtuafood sells 6 in-app purchases, starting at $11.99 per month and Macros sells 10 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Virtuafood against 4.7 for Macros. That said, the two scores are not equally well evidenced: Virtuafood has 6.1K ratings behind it against 1.2K, so its average is the more settled of the two. Written reviews split almost evenly too, at 83% and 83% positive.

UpkeepUpdate frequency

Virtuafood ships an update fortnightly, Macros monthly. The most recent releases landed on November 14, 2026 and November 13, 2026 respectively.

Scorecard2 real differences · 8 level
Virtuafood versus Macros: the parameters behind the verdict, then further details
ParameterVirtuafoodMacros
PriceFreeFree
Rating4.7 (6.1K ratings) — better4.7 (1.2K ratings)
Positive reviews83.2% of reviews83.3% of reviews — better
Number of ratings6.1K — better1.2K
Update frequencyFortnightly — betterMonthly
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.015.0
Further details — not scored
Size76 MB93 MB
Age rating4+12+
DeveloperVirtuagym B.V.JosmanTek

Customer experience

Virtuafood

All ratings6,053 ratings
Positive94.0%
Neutral2.8%
Negative3.2%
Written reviews802 reviews
Positive83.2%
Neutral6.4%
Negative10.5%

Macros

All ratings1,163 ratings
Positive94.2%
Neutral2.6%
Negative3.3%
Written reviews246 reviews
Positive83.3%
Neutral6.9%
Negative9.8%

User reviews

Virtuafood

From 6.1K App Store ratings

What we love

  • 🚀 Simple and easy to use
  • 👍 Comprehensive food database
  • 🚀 Convenient barcode scanning
  • 👍 Helpful for tracking macros and calories
  • 👍 Reminders to log food

Room to improve

  • 🐛 Inaccurate nutritional information for some foods
  • 🔍 Difficult to add custom food items
  • 🔍 Limited measurement options
  • 🔍 Lack of verified food entries
  • 🔍 Confusing to navigate for some users

Macros

From 1.2K App Store ratings

What we love

  • 👍 Easy to use
  • 🚀 Straightforward interface
  • 🔓 No subscription required
  • 💰 Affordable premium version
  • 📊 Customizable macro settings

Room to improve

  • 🐛 Inaccurate food data
  • 🐛 Frequent crashes and glitches
  • 🔍 Limited ability to adjust serving sizes
  • 🔍 Lack of weight tracking feature
  • 🔍 Ads in premium version

Bugs and requests

Virtuafood

Reported bugs

3 issues
  • Login/password reset issues
  • Inconsistent calorie/macro calculations
  • Glitches when adding/editing meals

Requested features

5 requests
  • Add ability to delete or edit entered foods
  • Improve food database accuracy and verification
  • Provide more measurement options (cups, ounces, etc.)
  • Implement a 'Favorites' feature for frequently used foods
  • Allow syncing with other fitness/health apps

Macros

Reported bugs

3 issues
  • Barcode scanner not working
  • Saved data being deleted or changed
  • Constant freezing and loading issues

Requested features

5 requests
  • Ability to share recipes with friends
  • Integration with fitness trackers
  • Weekly/monthly progress tracking
  • Easier way to add nutrition data manually
  • Calorie cycling feature

In-app purchases

6 purchases

Virtuafood

Subscriptions4
  • PRO Subscription for 1 Month$11.991 Month
  • PRO Membership for 3 months$22.993 Months
  • PRO Membership for 3 months7 Days trial$22.993 Months
Show 1 more
  • PRO Membership for 1 Year$49.991 Year
One-time2
  • Pro Membership for 4 weeks$6.99
  • Pro Membership for 1 year$33.99
10 purchases

Macros

Subscriptions5
  • Macros Plus$3.991 Month
  • Macros Plus$8.993 Months
  • Macros Plus$12.991 Year
Show 2 more
  • Macros Plus$17.991 Year
  • Macros Plus$24.991 Year
One-time5
  • Plus 1 month$3.99
  • Plus 3 months$8.99
  • Plus 6 months$12.99
Show 2 more
  • Plus 1 year$17.99
  • Plus version$99.99

Questions

Is Virtuafood free?
Virtuafood is free to download, with in-app purchases available.
Is Macros free?
Macros is free to download, with in-app purchases available.
Which has better reviews, Virtuafood or Macros?
Virtuafood is rated higher. Virtuafood averages 4.7 out of 5 from 6.1K ratings, while Macros averages 4.7 from 1.2K ratings.
Do Virtuafood or Macros have ads?
Both Virtuafood and Macros show ads.
Which is updated more often, Virtuafood or Macros?
Virtuafood ships an update fortnightly, and Macros monthly. Most recently, Virtuafood was updated on November 14, 2026 and Macros on November 13, 2026.

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