Comparison

SendPulse vs Mail Merge

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SendPulse

Manage your subscriber lists and send email, SMS, and Viber campaigns directly from your mobile device. Track campaign performance with detailed analytics and subscriber statistics. Schedule messages for future delivery or send them instantly.

Highlights
  • List management
  • Add subscribers
  • Send email campaigns
  • Send SMS campaigns
  • Send Viber campaigns
  • View campaign reports
  • Subscriber statistics
Features
Read full description

With the SendPulse app, you can send campaigns, track CRM deals and tasks, monitor performance, and update customer data whether you are on a business trip, between meetings, or on your way to work. Access SendPulse’s core tools right in the app: Campaigns • Create email, SMS, and Viber campaigns and send them instantly or schedule them for the perfect time. • Add new mailing lists and explore existing ones. • View subscribers and check their activity metrics, including total sends, opens, clicks, and unread messages. • Add new subscribers by hand or pull them directly from your phone contacts. • Measure campaign performance with in-depth analytics. CRM system • Craft new pipelines, deals, contacts, tasks, and team task boards with ease. • Track statistics across all pipelines or drill down into individual ones to stay on top of your sales performance. • Edit deal and task details, update statuses, and assign responsible team members. • View contact cards with full interaction history, linked deals, and payments. • Refresh customer data in just a few taps. Automation • Keep track of your automated flows and their performance metrics, including opens, clicks, unsubscribes, and errors. Pop-ups • Manage display limits and keep tabs on clicks, closes, leads, and form submissions to fine-tune your pop-ups on the fly.

About

Mail Merge

Send personalized bulk emails with attachments directly from your iOS device. Import contacts from various file formats and cloud services, and manage multiple email accounts in one place. Features a rich text editor and a step-by-step tutorial.

Highlights
  • Personalized bulk email sending
  • Import contacts from Google Sheets, Excel, CSV, XML, TXT
  • Unlimited email sending accounts
  • User-friendly rich text editor
  • Save and preview email templates
  • Built-in tutorial
Features
Read full description

Introducing the Mail Merge App: Your Easy Solution for Personalized Bulk Emails Our Mail Merge iOS App lets you send personalized bulk emails with attachments directly from your mobile device. It comes with advanced features, including the ability to connect to Google Sheets for importing email lists and contacts. You can also upload files from Microsoft Excel, CSV, XML, and TXT. The app features a user-friendly rich text editor, making it easy for even beginners to add placeholders for dynamic content in each email. A built-in tutorial guides you through the process step by step. Email Sending Accounts Made Easy: Unlike other mail merge tools, our app lets you add an unlimited number of email-sending accounts, such as Gmail, Outlook, iCloud Mail, SendGrid, or custom SMTP. You can manage all your accounts in one place, eliminating the need to switch between apps. Set custom 24-hour sending limits for each account to control the volume of bulk emails. User-Friendly Rich Text Editor: The app's rich text editor allows you to compose messages with formatting options, images, links, and custom HTML code. You can save templates for future use and preview them before sending them. The built-in placeholder adder simplifies adding multiple placeholders in a single click, ensuring each recipient receives a personalized email. Why Choose Our App? Unlike competitors like Yet Another Mail Merge (YAMM), our app offers several advantages. YAMM is limited to Gmail and has daily email restrictions. In contrast, our app allows you to send unlimited bulk emails. It connects to various data sources, including Google Sheets, Microsoft Excel, XML, CSV, TXT, JSON, and more. Use Cases: This versatile app serves various purposes, such as: - Salespersons: Cold emails, Email Marketing, and promotional emails. - Businessmen: Mass communication with employees. - Teachers: Notifications and announcements to students and parents. - Graduates: Personalized job applications with attached Resumes or CVs. - Retailers: Mass emails to wholesalers. - App and Website Owners: Promotional campaigns. Summary: The Mail Merge App is an iOS application that simplifies the process of sending personalized bulk emails directly from mobile devices. It supports advanced features, including connectivity to Google Sheets for importing contacts and email lists, and compatibility with various file formats such as Microsoft Excel, CSV, XML, and TXT. The app features a user-friendly rich text editor with a built-in tutorial for easy use, allowing even beginners to add dynamic content through placeholders. Unlike other tools, it offers the flexibility of adding an unlimited number of email-sending accounts, including Gmail, Outlook, SendGrid, or custom SMTP, all managed in one place. The rich text editor enables users to compose messages with formatting options, images, links, and custom HTML code, with the convenience of saving templates for future use. The app distinguishes itself from competitors like Yet Another Mail Merge (YAMM) by offering unlimited bulk emails and connecting to various data sources beyond Google Sheets. The Mail Merge App caters to diverse use cases, making it a versatile solution for sales, business communication, education, job applications, and promotional campaigns. P.S: Mail Merge in MS Word is a powerful feature that streamlines the process of creating personalized documents, such as letters or emails, for a large number of recipients. It allows users to merge a template document with a data source, like an Excel spreadsheet or Outlook contacts, to generate multiple customized documents at once. Users can insert placeholders, known as merge fields, in the document, which are then replaced with the specific information for each recipient during the merging process. This functionality is particularly useful for tasks like sending bulk emails. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

SendPulse4 screens
Mail Merge4 screens

Verdict

The call

The clearest difference is review sentiment: SendPulse at 48% against Mail Merge's 0%. SendPulse also leads on in-app purchases (none vs 2) and rating (4.4 vs 3.9). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Mail Merge sells 2 in-app purchases, starting at $4.99 per month. SendPulse asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

SendPulse holds the better App Store score, 4.4 against 3.9. That said, the two scores are not equally well evidenced: SendPulse has 73 ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 48% of SendPulse's written reviews are positive against 0% of Mail Merge's.

UpkeepUpdate frequency

SendPulse ships an update every 2 months, Mail Merge every 5 weeks. The most recent releases landed on October 26, 2026 and October 21, 2026 respectively.

Scorecard5 real differences · 5 level
SendPulse versus Mail Merge: the parameters behind the verdict, then further details
ParameterSendPulseMail Merge
PriceFreeFree
Rating4.4 (73 ratings) — better3.9 (13 ratings)
Positive reviews48.4% of reviews — better0.0% of reviews
Number of ratings73 — better13
Update frequencyEvery 2 monthsEvery 5 weeks — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFreemium
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.115.1
Further details — not scored
Size29 MB26 MB
Age rating4+4+
DeveloperSendPulse IncAISHA AMBER IRFAN

Customer experience

SendPulse

All ratings70 ratings
Positive82.9%
Neutral2.9%
Negative14.3%
Written reviews31 reviews
Positive48.4%
Neutral9.7%
Negative41.9%

Mail Merge

All ratings10 ratings
Positive60.0%
Neutral20.0%
Negative20.0%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

SendPulse

No in-app purchases

2 purchases

Mail Merge

Subscriptions2
  • Mail Merge Premium - Monthly$4.991 Month
  • Mail Merge Yearly$49.991 Year

Questions

Is SendPulse free?
SendPulse is free to download, with no in-app purchases.
Is Mail Merge free?
Mail Merge is free to download, with in-app purchases available.
Which has better reviews, SendPulse or Mail Merge?
SendPulse is rated higher. SendPulse averages 4.4 out of 5 from 73 ratings, while Mail Merge averages 3.9 from 13 ratings.
Do SendPulse or Mail Merge have ads?
Neither SendPulse nor Mail Merge shows ads.
Which is updated more often, SendPulse or Mail Merge?
SendPulse ships an update every 2 months, and Mail Merge every 5 weeks. Most recently, SendPulse was updated on October 26, 2026 and Mail Merge on October 21, 2026.

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