OUTFRONT app vs Lucit

The OUTFRONT App lets you experience all of our media offerings and coverage at your fingertips. With just a couple of taps, you can browse and discover detailed information on our inventory, locations, rates, and much more. A full product catalog of OUTFRONT’s transit inventory is presented with complete station lists, coverage routes, and a comprehensive look at our displays products. With our shopping cart experience, you can request more information on what you have browsed and even submit a proposal on the go.

Lucit is ushering the Out of Home advertising industry into a new age by creating cutting-edge technology that’s easy to use for both operators and their clients. By connecting directly to inventories of different industries such as real estate, automotive, agriculture and big equipment dealers, and more, Lucit creates seamless, beautiful creatives and puts the control in the hands of the advertiser. Anytime, Anywhere. This saves the operator labor hours, secures their renewals, and optimizes creative and campaign plays. CONNECTION TO ANY PLAYER - We’ve previously integrated with Apparatix, Formetco, Scala, Dot2Dot, Blip, Daktronics, and Watchfire. Using a different player? We can set up a technology meeting to get a new player software added to our integration list. CONTROL YOUR BILLBOARDS, MANAGE CAMPAIGNS - The traffic team loads one dynamic Lucit feed at campaign start. Lucit means there doesn’t need to be any correspondence between the client, sales executive, and traffic team for creative changes ever. Clients can access their stats through the app, removing any need for sales executives to manually send stats to clients. INVENTORY CONNECTIVITY - We’ve worked with numerous data feed providers including FlexMLS, DealersLink, CDK Global, HomeNet, Dealer Specialities, Paragon, CarsForSale, PX Automotive, Navica MLS, VINSolutions, and Machine Finder, to name a few. No inventory management system? No problem. Lucit’s post feature is perfect for all other industries such as retail or healthcare. INCREASE REVENUE FROM KEY INDUSTRIES - Get key industries like automotive and real estate companies on your screens by offering them seamless integrations to their data systems. After initial integration, your traffic team only has to load one dynamic Lucit feed per client and Lucit will take care of the creatives making it easy for clients to use. MEET EXPECTATIONS - Clients have high expectations for their advertising campaigns, and they expect real-time stats, complete control, and an easy-to-use interface. These things are commonplace in most advertising industries, but not Out Of Home. We're changing that, making it easy for you to meet and exceed client expectations.