Comparison

Tally vs Counter

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Tally

Easily track any count with intuitive gesture controls. Perfect for scorekeeping, habit tracking, or monitoring event attendance. Offers customizable feedback and widget support for quick updates.

Highlights
  • Gesture-based counting
  • Unlimited tallies
  • Count up/down with custom steps
  • Set progress targets
  • Event tracking histories
  • Widgets and Live Activities
  • Apple Watch support
Features
Read full description

Tally is the quick, easy way to keep track of any counts, from habit tracking and fitness, to scorekeeping, inventory, and attendance. Tally’s gesture-based interface keeps your eyes free while counting. ## COMMON USES ## * Scorekeeping - Board games or out on the pitch! * Habit Tracking - Keep up with your exercise, coffee intake, medications, whatever! Daily, weekly, monthly reset options. * Event Attendance * Inventory ## FEATURES ## * Easy gesture support. Tap to count up, swipe down to count down * Unlimited tallies * Quick tally set creation with natural language, just describe your set like "Score a game with Jim, Jill, and Jenn" * Each tally can count up or down and have a “step” increment -- to count by twos, fives, tens * Set targets on tallies to track progress * Create decimal (0.00) tallies * Event tracking histories for all tally changes * Configure daily, weekly, monthly resets * Visual, audio, and haptic feedback for counts * Quick reset to starting values for individual tallies or whole tally sets * Adjustment options to add, subtract, or set tallies to arbitrary values – great for scoring games with varied score values * Widgets! Add, subtract, or keep up with your favorite tallies and tally sets right on your Home or Lock Screen * Live Activities. Pin a tally set to your Lock Screen with Live Activity support * Shortcuts support. Extensive support for automation. Add to, subtract from, or reset counts–even create and query tallies and tally sets * Use Tally on your Apple Watch for easy updates on the go * Sync with iCloud across devices ## TALLY PRO ## Tally is always free to use, but you can get more out of Tally with a Tally Pro: * Tally for Apple Watch! * Unlimited tally sets * Customize accent colors and app icons * Choose alternate sound effects * Advanced automation with Shortcuts Tally Pro is available as a reasonable annual subscription, or a one-time lifetime unlock. ## SUBSCRIPTION DETAILS ## * Payment will be charged to your Apple account at confirmation of purchase * Your subscription will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current subscription period * Automatic renewals will be charged at the same price you were initially charged for the subscription * Subscriptions can be managed or canceled by going to Account Settings on the App Store after purchase Have questions? Email support@agiletortoise.com. Terms: https://agiletortoise.com/terms Privacy Policy: https://agiletortoise.com/privacy-policy

About

Counter

Easily track and manage multiple counts with simple increment/decrement buttons. Customize counter names, colors, and increment amounts. View all counters in a grid and export data to CSV.

Highlights
  • Increment/decrement counts
  • Rename and color-code counters
  • Customizable increment amounts
  • Grid view for all counters
  • Export count data to CSV
  • Light and dark mode support
Features
Read full description

Counter takes care of all your counting needs. Simply tap the "plus" button on any counter to increment a count, and "minus" button to decrement a count. Switch to grid view to see all your counters at once. Features: Rename any counter by simply tapping the name. Change the color of any count by tapping the paint brush icon. Reset a counter by tapping the "Reset" button. Change the count "increment" amount by tapping the "+1" button. Grid view let's you access all your counters from one view. Edit or remove a counter from grid view by tapping the "..." button. Configurable Features: All configurable features can be changed by going to Settings (tap the gear icon). * Allow counters to count below zero (off by default). * Button haptics (on by default) * Toggle between "Right Handed" and "Left Handed" mode (Right handed by default). Switching to left hand flips the increment and decrement count buttons to make for easier access. Bonus Features: Export count data to csv. Support for light and dark modes.

Screenshots

Tally4 screens
Counter4 screens

Verdict

The call

The clearest difference is monetization model: Counter at free against Tally's freemium. Counter also leads on rating (5.0 vs 4.6) and update cadence (weekly vs fortnightly). Tally's advantage is ratings volume (1.8K vs 1). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Tally sells 2 in-app purchases, starting at $9.99 per year and Counter sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Counter holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Tally has 1.8K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 61% of Tally's written reviews are positive against 69% of Counter's.

UpkeepUpdate frequency

Tally ships an update fortnightly, Counter weekly. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.

Scorecard6 real differences · 4 level
Tally versus Counter: the parameters behind the verdict, then further details
ParameterTallyCounter
PriceFreeFree
Rating4.6 (1.8K ratings)5.0 (1 ratings) — better
Positive reviews60.6% of reviews68.8% of reviews — better
Number of ratings1.8K — better1
Update frequencyFortnightlyWeekly — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFree — better
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS18.514.0 — better
Further details — not scored
Size41 MB18 MB
Age rating4+4+
DeveloperAgile TortoiseBill Tracker Pro, Inc.

Customer experience

Tally

All ratings1,774 ratings
Positive91.4%
Neutral3.4%
Negative5.2%
Written reviews188 reviews
Positive60.6%
Neutral17.0%
Negative22.3%

Counter

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews16 reviews
Positive68.8%
Neutral6.3%
Negative25.0%

In-app purchases

2 purchases

Tally

Subscriptions1
  • Tally Pro - Annual7 Days trial$9.991 Year
One-time1
  • Tally Pro - Lifetime$39.99
1 purchases

Counter

One-time1
  • Full Version$1.99

Questions

Is Tally free?
Tally is free to download, with in-app purchases available.
Is Counter free?
Counter is free to download, with in-app purchases available.
Which has better reviews, Tally or Counter?
Counter is rated higher. Tally averages 4.6 out of 5 from 1.8K ratings, while Counter averages 5.0 from 1 ratings.
Do Tally or Counter have ads?
Neither Tally nor Counter shows ads.
Which is updated more often, Tally or Counter?
Tally ships an update fortnightly, and Counter weekly. Most recently, Tally was updated on November 1, 2026 and Counter on November 3, 2026.

Other comparisons