Tally vs Counter
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Tally
Easily track any count with intuitive gesture controls. Perfect for scorekeeping, habit tracking, or monitoring event attendance. Offers customizable feedback and widget support for quick updates.
- Gesture-based counting
- Unlimited tallies
- Count up/down with custom steps
- Set progress targets
- Event tracking histories
- Widgets and Live Activities
- Apple Watch support
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Tally is the quick, easy way to keep track of any counts, from habit tracking and fitness, to scorekeeping, inventory, and attendance. Tally’s gesture-based interface keeps your eyes free while counting. ## COMMON USES ## * Scorekeeping - Board games or out on the pitch! * Habit Tracking - Keep up with your exercise, coffee intake, medications, whatever! Daily, weekly, monthly reset options. * Event Attendance * Inventory ## FEATURES ## * Easy gesture support. Tap to count up, swipe down to count down * Unlimited tallies * Quick tally set creation with natural language, just describe your set like "Score a game with Jim, Jill, and Jenn" * Each tally can count up or down and have a “step” increment -- to count by twos, fives, tens * Set targets on tallies to track progress * Create decimal (0.00) tallies * Event tracking histories for all tally changes * Configure daily, weekly, monthly resets * Visual, audio, and haptic feedback for counts * Quick reset to starting values for individual tallies or whole tally sets * Adjustment options to add, subtract, or set tallies to arbitrary values – great for scoring games with varied score values * Widgets! Add, subtract, or keep up with your favorite tallies and tally sets right on your Home or Lock Screen * Live Activities. Pin a tally set to your Lock Screen with Live Activity support * Shortcuts support. Extensive support for automation. Add to, subtract from, or reset counts–even create and query tallies and tally sets * Use Tally on your Apple Watch for easy updates on the go * Sync with iCloud across devices ## TALLY PRO ## Tally is always free to use, but you can get more out of Tally with a Tally Pro: * Tally for Apple Watch! * Unlimited tally sets * Customize accent colors and app icons * Choose alternate sound effects * Advanced automation with Shortcuts Tally Pro is available as a reasonable annual subscription, or a one-time lifetime unlock. ## SUBSCRIPTION DETAILS ## * Payment will be charged to your Apple account at confirmation of purchase * Your subscription will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current subscription period * Automatic renewals will be charged at the same price you were initially charged for the subscription * Subscriptions can be managed or canceled by going to Account Settings on the App Store after purchase Have questions? Email support@agiletortoise.com. Terms: https://agiletortoise.com/terms Privacy Policy: https://agiletortoise.com/privacy-policy
Counter
Easily track and manage multiple counts with simple increment/decrement buttons. Customize counter names, colors, and increment amounts. View all counters in a grid and export data to CSV.
- Increment/decrement counts
- Rename and color-code counters
- Customizable increment amounts
- Grid view for all counters
- Export count data to CSV
- Light and dark mode support
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Counter takes care of all your counting needs. Simply tap the "plus" button on any counter to increment a count, and "minus" button to decrement a count. Switch to grid view to see all your counters at once. Features: Rename any counter by simply tapping the name. Change the color of any count by tapping the paint brush icon. Reset a counter by tapping the "Reset" button. Change the count "increment" amount by tapping the "+1" button. Grid view let's you access all your counters from one view. Edit or remove a counter from grid view by tapping the "..." button. Configurable Features: All configurable features can be changed by going to Settings (tap the gear icon). * Allow counters to count below zero (off by default). * Button haptics (on by default) * Toggle between "Right Handed" and "Left Handed" mode (Right handed by default). Switching to left hand flips the increment and decrement count buttons to make for easier access. Bonus Features: Export count data to csv. Support for light and dark modes.
Screenshots
Verdict
The clearest difference is monetization model: Counter at free against Tally's freemium. Counter also leads on rating (5.0 vs 4.6) and update cadence (weekly vs fortnightly). Tally's advantage is ratings volume (1.8K vs 1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Tally sells 2 in-app purchases, starting at $9.99 per year and Counter sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.
Counter holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Tally has 1.8K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 61% of Tally's written reviews are positive against 69% of Counter's.
Tally ships an update fortnightly, Counter weekly. The most recent releases landed on November 1, 2026 and November 3, 2026 respectively.
| Parameter | Tally | Counter |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (1.8K ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 60.6% of reviews | 68.8% of reviews — better |
| Number of ratings | 1.8K — better | 1 |
| Update frequency | Fortnightly | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 18.5 | 14.0 — better |
| Further details — not scored | ||
| Size | 41 MB | 18 MB |
| Age rating | 4+ | 4+ |
| Developer | Agile Tortoise | Bill Tracker Pro, Inc. |
Customer experience
Tally
Counter
In-app purchases
Tally
- Tally Pro - Annual7 Days trial$9.991 Year
- Tally Pro - Lifetime$39.99
Counter
- Full Version$1.99









