Comparison

Appfigures vs Search Ads Manager

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Appfigures

Monitor app performance, reviews, and revenue from your mobile device. Gain insights into downloads, subscriptions, and ad performance to make informed decisions for your app business.

Highlights
  • Unified dashboard for key metrics
  • Detailed download and revenue tracking
  • Subscription and ad revenue monitoring
  • Read and reply to app reviews
  • Real-time performance alerts
  • Customizable widgets
Features
Read full description

Track everything about your apps, from performance to reviews, right from your iPhone! Make smarter decisions faster with Appfigures' indispensable analytics and insights, on the go. Use the "Try as guest" mode to see the app in action. Appfigures packs simplicity and detail into one app: A unified dashboard lets you stay on top of every important metric quickly--from downloads and revenue to ratings. Powerful and intuitive reports give you access to detailed trends. Real-time alerts ensure you'll always have you finger on the pulse. And widgets mean you can keep an eye on your trends outside of the app. Keep track of your entire app business with: * Downloads - Get an overview of your total downloads, and dig into downloads by type, including app downloads, updates, returns, educational downloads, gifts, and promo codes. * Revenue - See your bottom line, including: app and in-app revenue, ad revenue, returns, and educational purchases, and more. * Subscriptions - Track your subscriptions easily with trends for active subscriptions, churn, MRR, and more. * Read and Reply to Reviews - See what your users are saying about your app from all countries, translated into your language and reply with a tap. * Ratings - See how your ratings change over time and by country. * Ad Revenue - Dive into your ad revenue from all platforms with trends for total impressions, eCPM, fill rate, and more. * Ad Spend - See how your ad campaign are performing across all ad networks. Hundreds of thousands of app and game developers rely on Appfigures to made better decisions and growth their downloads.

About

Search Ads Manager

Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.

Highlights
  • Unified workspace for campaigns, ad groups, and keywords
  • Bulk editing of budgets, geo-targeting, and status
  • SKAG builder for single-keyword ad groups
  • Keyword control center with bulk updating
  • Campaign creation wizard
  • Automatic refresh and persistent settings
Features
Read full description

See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms

Screenshots

Appfigures4 screens
Search Ads Manager4 screens

Verdict

The call

The clearest difference is in-app purchases: Appfigures at none against Search Ads Manager's 4. Appfigures also leads on ratings volume (383 vs 3) and iOS requirement (13.0 vs 17.4). Search Ads Manager's advantage is update cadence (every 5 days vs every 7 months) and review sentiment (100% vs 77%). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days. Appfigures asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Search Ads Manager holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Appfigures has 383 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 77% of Appfigures's written reviews are positive against 100% of Search Ads Manager's.

UpkeepUpdate frequency

Appfigures ships an update every 7 months, Search Ads Manager every 5 days. The most recent releases landed on October 14, 2026 and October 9, 2026 respectively.

Scorecard7 real differences · 3 level
Appfigures versus Search Ads Manager: the parameters behind the verdict, then further details
ParameterAppfiguresSearch Ads Manager
PriceFreeFree
Rating4.7 (383 ratings)5.0 (3 ratings) — better
Positive reviews76.8% of reviews100.0% of reviews — better
Number of ratings383 — better3
Update frequencyEvery 7 monthsEvery 5 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterPaid
DevicesiPhone, iPodiPhone, iPad, Mac — better
Requires iOS13.0 — better17.4
Further details — not scored
Size38 MB24 MB
Age rating4+4+
DeveloperAppfiguresRemote Sunrise LTD

Customer experience

Appfigures

All ratings383 ratings
Positive91.4%
Neutral3.9%
Negative4.7%
Written reviews177 reviews
Positive76.8%
Neutral9.6%
Negative13.6%

Search Ads Manager

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Appfigures

Reported bugs

3 issues
  • Inconsistent data sync and delays
  • Deleted apps still displayed in the list
  • Unreliable Android subscription data

Requested features

5 requests
  • Custom date range selection
  • Improved data freshness and real-time alerts
  • Expanded analytics and reporting capabilities
  • iPad-optimized version
  • Keyword ranking data

Search Ads Manager

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Appfigures

No in-app purchases

4 purchases

Search Ads Manager

Subscriptions3
  • Premium - 1 week$4.997 Days
  • Premium - 1 month$9.991 Month
  • Premium - 1 year$19.991 Year
One-time1
  • Premium - lifetime$39.99

Questions

Is Appfigures free?
Appfigures is free to download, with no in-app purchases.
Is Search Ads Manager free?
Search Ads Manager is free to download, with in-app purchases available.
Which has better reviews, Appfigures or Search Ads Manager?
Search Ads Manager is rated higher. Appfigures averages 4.7 out of 5 from 383 ratings, while Search Ads Manager averages 5.0 from 3 ratings.
Do Appfigures or Search Ads Manager have ads?
Neither Appfigures nor Search Ads Manager shows ads.
Which is updated more often, Appfigures or Search Ads Manager?
Appfigures ships an update every 7 months, and Search Ads Manager every 5 days. Most recently, Appfigures was updated on October 14, 2026 and Search Ads Manager on October 9, 2026.

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