Appfigures vs Search Ads Manager
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Appfigures
Monitor app performance, reviews, and revenue from your mobile device. Gain insights into downloads, subscriptions, and ad performance to make informed decisions for your app business.
- Unified dashboard for key metrics
- Detailed download and revenue tracking
- Subscription and ad revenue monitoring
- Read and reply to app reviews
- Real-time performance alerts
- Customizable widgets
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Track everything about your apps, from performance to reviews, right from your iPhone! Make smarter decisions faster with Appfigures' indispensable analytics and insights, on the go. Use the "Try as guest" mode to see the app in action. Appfigures packs simplicity and detail into one app: A unified dashboard lets you stay on top of every important metric quickly--from downloads and revenue to ratings. Powerful and intuitive reports give you access to detailed trends. Real-time alerts ensure you'll always have you finger on the pulse. And widgets mean you can keep an eye on your trends outside of the app. Keep track of your entire app business with: * Downloads - Get an overview of your total downloads, and dig into downloads by type, including app downloads, updates, returns, educational downloads, gifts, and promo codes. * Revenue - See your bottom line, including: app and in-app revenue, ad revenue, returns, and educational purchases, and more. * Subscriptions - Track your subscriptions easily with trends for active subscriptions, churn, MRR, and more. * Read and Reply to Reviews - See what your users are saying about your app from all countries, translated into your language and reply with a tap. * Ratings - See how your ratings change over time and by country. * Ad Revenue - Dive into your ad revenue from all platforms with trends for total impressions, eCPM, fill rate, and more. * Ad Spend - See how your ad campaign are performing across all ad networks. Hundreds of thousands of app and game developers rely on Appfigures to made better decisions and growth their downloads.
Search Ads Manager
Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.
- Unified workspace for campaigns, ad groups, and keywords
- Bulk editing of budgets, geo-targeting, and status
- SKAG builder for single-keyword ad groups
- Keyword control center with bulk updating
- Campaign creation wizard
- Automatic refresh and persistent settings
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See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms
Screenshots
Verdict
The clearest difference is in-app purchases: Appfigures at none against Search Ads Manager's 4. Appfigures also leads on ratings volume (383 vs 3) and iOS requirement (13.0 vs 17.4). Search Ads Manager's advantage is update cadence (every 5 days vs every 7 months) and review sentiment (100% vs 77%). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days. Appfigures asks for nothing beyond the download.
Search Ads Manager holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Appfigures has 383 ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 77% of Appfigures's written reviews are positive against 100% of Search Ads Manager's.
Appfigures ships an update every 7 months, Search Ads Manager every 5 days. The most recent releases landed on October 14, 2026 and October 9, 2026 respectively.
| Parameter | Appfigures | Search Ads Manager |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (383 ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 76.8% of reviews | 100.0% of reviews — better |
| Number of ratings | 383 — better | 3 |
| Update frequency | Every 7 months | Every 5 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Paid |
| Devices | iPhone, iPod | iPhone, iPad, Mac — better |
| Requires iOS | 13.0 — better | 17.4 |
| Further details — not scored | ||
| Size | 38 MB | 24 MB |
| Age rating | 4+ | 4+ |
| Developer | Appfigures | Remote Sunrise LTD |
Customer experience
Appfigures
Search Ads Manager
Bugs and requests
Appfigures
Reported bugs
3 issues- Inconsistent data sync and delays
- Deleted apps still displayed in the list
- Unreliable Android subscription data
Requested features
5 requests- Custom date range selection
- Improved data freshness and real-time alerts
- Expanded analytics and reporting capabilities
- iPad-optimized version
- Keyword ranking data
Search Ads Manager
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Appfigures
No in-app purchases
Search Ads Manager
- Premium - 1 week$4.997 Days
- Premium - 1 month$9.991 Month
- Premium - 1 year$19.991 Year
- Premium - lifetime$39.99
Questions
Is Appfigures free?
Is Search Ads Manager free?
Which has better reviews, Appfigures or Search Ads Manager?
Do Appfigures or Search Ads Manager have ads?
Which is updated more often, Appfigures or Search Ads Manager?
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