Comparison

VDB vs LINK by JM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

VDB

This platform connects jewelry industry buyers and sellers to efficiently source and sell diamonds, gemstones, and fine jewelry. It offers a visual search interface with high-definition images and 360-degree views, along with tools for custom markups and collection building.

Highlights
  • Buy and sell diamonds, gemstones, and jewelry
  • Visual search with HD images and 360-degree views
  • Access to over 1 million mined diamonds
  • Extensive selection of lab-grown diamonds and color gemstones
  • Custom markups and automatic matching
  • Collection and suite building
  • Social sharing capabilities
Read full description

Virtual Diamond Boutique (VDB) is a global jewelry and diamond sourcing platform built to help verified trade buyers search, compare, and connect directly with suppliers worldwide. VDB gives buyers access to natural diamonds, lab-grown diamonds, colored gemstones, fine jewelry, and lab-grown jewelry — with supplier visibility, transparent inventory, pricing, media, and direct communication, without VDB commissions or transaction control. Trusted by thousands of jewelry professionals worldwide, VDB offers access to over 3 million inventory items from 1,200+ global suppliers through a visual, interactive, and easy-to-use platform. Key Features: • Search natural diamonds, lab-grown diamonds, colored gemstones, fine jewelry, and lab-grown jewelry • View supplier details, pricing, HD images, videos, 360° media, grading reports, and product information • Compare inventory, suppliers, pricing, visuals, and availability • Use advanced filters and VDB AI Search • Send Buy, Memo, Hold, and Ask Supplier requests • Create favorites, collections, matched pairs, and shared presentations • Apply custom markups and customer-friendly presentation modes • Expand virtual inventory without owning every product upfront • Access on mobile, tablet, and desktop Start your 30-day free trial today. No payment is required to register. Your trial begins after trade verification and approval, with no automatic charge if you choose not to continue. VDB – Your Jewelry Tech Partner. Learn more at vdbapp.com

About

LINK by JM

This app allows jewelers to offer customers instant, free insurance quotes for their jewelry at the point of sale. Customers can review quotes, apply for coverage immediately, or save them for later consideration.

Highlights
  • Instant insurance quotes
  • Free, no-obligation quotes
  • Point-of-sale integration
  • Customer relationship enhancement
  • Additional revenue for jewelers
  • Email quotes to customers
Features
Read full description

Powered by Jewelers Mutual Insurance Group, LINK is a proven way for jewelers to enhance customer relationships and earn additional revenue. Using the LINK app on your store tablet, customers can view a free, no-obligation quote from Jewelers Mutual for their recently purchased or appraised jewelry. Customers can apply for insurance right away or email the quote to themselves for further consideration. Participation requires set up through Jewelers Mutual, which the app will guide you through.

Screenshots

VDB4 screens

Verdict

The call

The clearest difference is monetization model: LINK by JM at free against VDB's free with in-app purchases. LINK by JM also leads on rating (5.0 vs 4.8) and iOS requirement (8.0 vs 16.4). VDB's advantage is ratings volume (97 vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

LINK by JM holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: VDB has 97 ratings behind it against 5, so its average is the more settled of the two.

UpkeepUpdate frequency

VDB ships an update monthly, LINK by JM every 2 months. The most recent releases landed on November 1, 2026 and November 2, 2026 respectively.

Scorecard4 real differences · 6 level
VDB versus LINK by JM: the parameters behind the verdict, then further details
ParameterVDBLINK by JM
PriceFreeFree
Rating4.8 (97 ratings)5.0 (5 ratings) — better
Positive reviews85.0% of reviews—
Number of ratings97 — better5
Update frequencyMonthly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad — betteriPad
Requires iOS16.48.0 — better
Further details — not scored
Size56 MB90 MB
Age rating4+4+
DeveloperVirtual Diamond BoutiqueJewelers Mutual

Customer experience

VDB

All ratings97 ratings
Positive93.8%
Neutral2.1%
Negative4.1%
Written reviews20 reviews
Positive85.0%
Neutral5.0%
Negative10.0%

LINK by JM

All ratings6 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

VDB

No in-app purchases

None

LINK by JM

No in-app purchases

Questions

Is VDB free?
VDB is free to download, with no in-app purchases.
Is LINK by JM free?
LINK by JM is free to download, with no in-app purchases.
Which has better reviews, VDB or LINK by JM?
LINK by JM is rated higher. VDB averages 4.8 out of 5 from 97 ratings, while LINK by JM averages 5.0 from 5 ratings.
Do VDB or LINK by JM have ads?
Neither VDB nor LINK by JM shows ads.
Which is updated more often, VDB or LINK by JM?
VDB ships an update monthly, and LINK by JM every 2 months. Most recently, VDB was updated on November 1, 2026 and LINK by JM on November 2, 2026.

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