Born to move vs Kicks Count
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Born to move
Access expert advice from NHS health visitors for child development. Features include tips on talking, physical activity, and eye exercises, plus a podcast series and personalized child profiles.
- Child development advice
- Speech and brain growth tips
- Tummy time guidance
- Play ideas for toddlers
- Eye-tracking games
- Podcast series
- Personalized child profiles
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Get practical tips, fun activities and expert advice from NHS health visiting professionals to help your child grow healthy, happy and confident. Practical advice in three key areas: • Chatter Matters: Talking and singing ideas to boost brain growth and speech. • Be active: Tummy time guidance to strengthen muscles and support development. Play ideas for toddlers and pre-schoolers to develop coordination, balance and confidence. • Eyes need to move too: Eye-tracking games to build skills needed for reading. Features include: • A podcast series from health visitors Jenny and Sonia, covering key stages of early childhood development • Add your child’s profile, record milestones and receive regular tips from your health visitor. https://family.kentcht.nhs.uk/baby
Kicks Count
Monitor your baby's movements during pregnancy to ensure their well-being. This app helps you track kicks, identify changes, and provides direct access to contact your midwife or maternity unit.
- Easy to use kick counter
- 7 and 14-day movement graphs
- Direct call to midwife/maternity unit
- Information on baby movements
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Feeling your baby move is a sign they are well. If your baby’s movements change it may be a sign they are in distress and should be reported to a midwife or maternity unit. This App by UK charity Kicks Count helps you keep track of your baby’s movements so you can identify if there is a change. Features: - Easy to use counter - 7 and 14 day graphs to see your baby’s movements at a glance - Call your midwife or maternity unit from the app - Information on babies movements
Screenshots
Verdict
The clearest difference is review sentiment: Born to move at 67% against Kicks Count's 19%. Born to move also leads on iOS requirement (11.0 vs 13.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Born to move ships an update every 3 months, Kicks Count every 4 months. The most recent releases landed on October 8, 2026 and October 16, 2026 respectively.
| Parameter | Born to move | Kicks Count |
|---|---|---|
| Price | Free | Free |
| Positive reviews | 66.7% of reviews — better | 19.3% of reviews |
| Update frequency | Every 3 months — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 11.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 56 MB | 24 MB |
| Age rating | 4+ | 17+ |
| Developer | Kent Community Health NHS Trust | EL Hutton |
Customer experience
Born to move
Kicks Count
Bugs and requests
Born to move
Not enough reviews yet to summarise bugs or requests.
Kicks Count
Reported bugs
12 issues- App crashes frequently
- Loses logged data
- Data resets to zero
- Does not reset for the next day
- Cannot get introduction to load
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- Icons won't load
- Asks to paste from Mail repeatedly
- Freezes when asking to rate the app
- Not recording correctly, adding extra sessions
- Doesn't save data
- Doesn't keep data even after registration
- Keeps crashing and resetting count
Requested features
13 requests- Track individual baby movements for multiples
- Show time of day for kicks
- Compare by time frame
- Add/edit/delete sessions with timestamps
- Break down graph by time of day
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- See time stamps of each session
- Allow retrospective data entry
- Auto-save feature
- More detailed breakdown of hours
- Graph of kicks over longer periods
- Option to record 'kick' vs 'movement'
- Ability to change the time of logged kicks
- Add a graph showing average times of day
In-app purchases
Born to move
No in-app purchases
Kicks Count
No in-app purchases
