Comparison

LeadReference vs Mash Media Group

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

LeadReference

Capture and manage leads efficiently at events. Scan delegate badges, qualify leads with custom options, and add notes directly from your mobile device. Access, filter, and export your data online after the event.

Highlights
  • Scan delegate badge barcodes
  • Qualify leads
  • Add additional notes
  • Access data across multiple devices
  • Filter data for analysis
  • Export data to Excel
Features
Read full description

Are you a LeadReference user? If you are, you can now have the lead management system with you wherever you are thanks to the LeadReference exhibitor app. How does it work? To get the most out of your leads, we will send you your username and password before the event. Once you’ve set-up your event online, login to the LeadReference app, which will sync with your online account, and you can get started capturing leads on your mobile. Simply scan the barcodes on delegate badges and select the relevant options to qualify leads. Your leads will be fully uploaded 24 hours after the end of the event, where you can access, filter and export your data. What does it do? With the LeadReference app you can: • Scan delegate badge barcodes • Qualify leads • Make additional notes • Access your data online across multiple devices • Filter your data for in-depth analysis • Export to Microsoft Excel Revolutionise the way you collect and manage leads at events with the LeadReference app.

About

Mash Media Group

Features
Read full description

Discover, connect and plan your experience at International Confex, Event Production Show, and The PA Show, all in one place. The official Mash Media app is your smart companion for navigating the UK’s leading co-located events for the meetings, events, production and PA industries. Whether you're a corporate planner, production professional, or executive assistant, the app helps you make the most of your visit. The app brings together everything you need to enhance your onsite experience, from intuitive navigation to strategic planning tools, across the UK’s most anticipated B2B event showcases. Download now and take control of your event day.

Screenshots

LeadReference2 screens
Mash Media Group4 screens

Verdict

The call

The clearest difference is device support: LeadReference at 3 against Mash Media Group's 1. LeadReference also leads on iOS requirement (15.6 vs 17.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

LeadReference ships an update every 5 weeks, Mash Media Group every 2 months. The most recent releases landed on October 13, 2026 and October 9, 2026 respectively.

Scorecard2 real differences · 6 level
LeadReference versus Mash Media Group: the parameters behind the verdict, then further details
ParameterLeadReferenceMash Media Group
PriceFreeFree
Positive reviews100.0% of reviews—
Update frequencyEvery 5 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.6 — better17.0
Further details — not scored
Size23 MB59 MB
Age rating4+17+
DeveloperReference Technology LtdMash Media Group

In-app purchases

None

LeadReference

No in-app purchases

None

Mash Media Group

No in-app purchases

Questions

Is LeadReference free?
LeadReference is free to download, with no in-app purchases.
Is Mash Media Group free?
Mash Media Group is free to download, with no in-app purchases.
Do LeadReference or Mash Media Group have ads?
Neither LeadReference nor Mash Media Group shows ads.
Which is updated more often, LeadReference or Mash Media Group?
LeadReference ships an update every 5 weeks, and Mash Media Group every 2 months. Most recently, LeadReference was updated on October 13, 2026 and Mash Media Group on October 9, 2026.

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