The game is designed around upgrades and special loot that is only available via in game purchases, loot crates, etc. The game’s purpose does not seem to create an enjoyable experience for competitive players, but rather to get players to purchase their frankly ridiculously priced in-game items. I am amongst the top 2-5% of players with Level 10, most of my opponents are level 12-13 with upgraded heroes and items. Mind you, I estimate this would cost on the order of thousands of dollars. This means that my opponents have an overwhelming advantage in fights. But on a pure skill basis, with equal stats, I would be winning close to every match at this level, and be amongst the top players in the world. This would not be much of an issue if I could reasonably acquire levels, coins, heroes, items in due time. But there in-game economy is so artificially scarce and ridiculous, I genuinely think I would die of old age and rot before I would get to level 13 as a free-to-play player. I would more inclined to pay upfront for this game than to go up against people who spend thousands of more dollars on this game and have such an unfair advantage. This is a problem that Nekki creates for their game, and the only solution to that problem is to pay them significant amount of money. Is this a revenue thing? Is Nekki profitable? Is this purely developer greed?
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Response from developer
Thanks for your feedback and interest in the game. It is not necessary to make purchases to play comfortably. The game have many bonuses. You can also complete tapjoy missions and get free gems. You can get gems from rewards.