WPAi Bonfire

Bonfire will serve as the backbone for your organization’s data by integrating consumer data, models, and survey data in one easily accessible repository. A suite of interactive dashboards allows you to pull and manipulate your data, see available segments, purchase new models and segments in real time, and export your data to use for custom audiences. Bonfire’s Arsenal allows you to search and deploy your data. This enhanced query builder allows you to utilize “any/all” logic to create and tailor segments using your available data. Bonfire puts you in control, allowing you to update your data, enrich your intelligence, and make more effective decisions. Beyond accessing your data, Bonfire allows you to obtain additional models and audience segments from WPAi’s Data Dictionary. In real time, you can save and harness any of our three billion data points into your Arsenal using your credit card. Simply put, Bonfire delivers unrivaled intelligence that provides your cause or effort the edge it needs to succeed. Demographics. The Demographics section of your Dashboard takes a bird’s-eye view of your entire data segment. By hovering over any one bar you can see a count of any of the overall demographics in your region. Top Scores. Top Scores are pulled from our collection of national issue models, and they’ll help calibrate your messaging and serve as your go-to resource for the development of niche communications. Turnout. If you’re most interested in whether or how an individual is likely to vote, you can utilize the Turnout Likelihood section of your Dashboard. Here, you can instantly grasp the relative density of likely voters for targeting.