Convince and many brands
Never could understand people how can buy clothes online, because not so many things actually fit you. With Zalando is easy, you order what you like (sometimes in a few sizes) and send back all what you don’t like and what doesn’t fit you. Service is usually good and if something goes wrong they offer discount codes. App is quite user customised, so will try to promote items just for you. If you don’t want to wait a week for delivery they offer express delivery for extra fee £.
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