Continuing to give my feedback about the selective algorithm until there is change.
We are encouraged to grow a following on the app, yet our posts will not be shown to our earned followers. In order for our earned following to see our LtK posts, they now need to subscribe to us (as if them following us is not already a subscription to see our posts?!) or we need high engagement on our LtK posts via instagram.
In order for our posts to be seen as having “high engagement”, we need a huge following on Instagram to click on our LtK links. I can go viral on TikTok & Pinterest and send thousands to my LtK page but it still doesn’t boost me in ltk’s algorithm because they aren’t clicking a link to a specific LtK post… doesn’t make sense.
So, all the shown LTK posts within the category bubbles and search results that LtK shoppers view are the same handful of Instagram mega influencers over and over growing bigger and bigger because the algorithm ultimately favors them across LtK and Instagram.
I am getting by, but I cannot imagine starting out as a new influencer. Reading some of these reviews, I definitely sympathize with their frustrations!
There needs to be an algorithm that is keyword focused and provides the most recent content from diverse influencers of all following sizes. There is plenty of technology that can sort out original content from product images and collages. This algorithm is just not equitable.
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