Campaign360 2024

ABOUT CAMPAIGN360 POWERING THROUGH DISRUPTION From a global pandemic to a worldwide economic downturn. Digital disruption, media fragmentation, new technologies, emerging platforms, and rapidly evolving consumer behaviours: the era of disruption is upon us. Against a backdrop of constant change and disruption, how can marketers continue to grow their brands efficiently while ensuring they maintain creative and strategic excellence, platform and channel relevance, and meaningful connections and engagement with consumers? All the while keeping pace with emerging tech such as AI, Robots, 5G, AR, VR, XR and whatever comes next. Campaign360 will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.