This + That

This + That App is about Connections and Randomness. When one connects the dots between random words such as “Chocolate” and “Hair” something 'magical' can happen. Many of the world’s greatest inventions resulted in such odd pairings as Gutenberg’s Book, which was a combination of a “Wine-Press” and “Coin Punching”. In fact, the more unconnected the words are the better. I think Edward de Bono in his “Lateral Thinking" put it best: “The mind is a cliché making and cliché using system. The purpose of is to overcome these limitations by providing a means for restructuring, for escaping from cliché” patterns, for putting information together in new ways to give new ideas. In order to do this lateral thinking makes use of the properties of this type of system. For instance the use of random stimulation could only work in a self-maximizing system. ” Generate innovative ideas: - Invention - Business Model - Startup - Solution to a problem - Marketing campaign - Improve an existing product - Make a game - Break a pattern The weirder the better.