Discover and shop the latest Apple products with a personalized experience. Get tailored recommendations, track orders, and access support. Explore creative tips and book in-store sessions.
Reviews of Apple Store are mixed: the Shopping app is rated 3.5/5 from 172K App Store ratings. What users like most: convenient online shopping, customizable product options. Top complaints: app crashes and glitches, requires iCloud account to use. Summarized from real user reviews.
6.9
July 22, 2026
- Various improvements and performance enhancements.
4 issues
App not working on iOS 12 devices
Incorrect product information and compatibility
4 requests
Allow use of separate Apple ID for purchases
Provide option to save shopping cart
The Apple Store app offers a personalized and seamless way to discover, learn about, and shop for the latest Apple products. It provides tailored recommendations, allows you to browse the full range of Apple devices and accessories, and offers convenient order tracking and support.
Key features include personalized product recommendations, the ability to browse and shop for iPhones, iPads, Macs, and Apple Watches, order status tracking, access to Specialist support via phone or text, and the option to book 'Today at Apple' sessions at your local store. It also offers AR visualization to see products in your space.
Yes, the Apple Store app is free to download and use. There are no subscription fees or upfront costs associated with accessing its core shopping and discovery features. Any purchases made through the app are for Apple products themselves.
The Apple Store app is designed for Apple devices, including iPhones and iPads. Certain features, like the use of the TrueDepth camera for Apple Vision Pro fit, may require specific hardware. Availability of the app and its features can vary by country.
You can get shopping support from a Specialist via phone or text directly through the app. The app also provides access to creative tips and learning resources through 'Today at Apple' sessions, which you can sign up for and reserve a spot in. Specialist-led videos are also available to answer common questions during your purchase.
