
ArcPlanner Go
Media planner & ad calculator
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Free
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About
ArcPlanner Go puts a media buyer's toolkit in your pocket — free.
Built by Revenue Arc, it's a free companion to our ArcPlanner media-planning platform. No ads. No in-app purchases. Just the numbers you need, fast.
QUICK PLAN
Enter a budget, pick an industry, and instantly see estimated impressions, reach, blended CPM, frequency, and the recommended channel mix across 13 platforms — programmatic, social, and search. Or flip to Plan by Goal: enter a target reach, impressions, or conversions and ArcPlanner Go solves the budget for you.
MEDIA CALCULATORS
Nine fast calculators for everyday media math: CPM, CPC, CPA, Reach & Frequency, GRP, Budget Pacing, ROAS, Viewable CPM, and CPCV.
BENCHMARKS
Browse Revenue Arc's proprietary benchmarks across 35 industries: cost-per-lead, cost-per-order, ROAS targets, LTV:CAC, and platform CPMs — all measured against market averages.
SAVE, COMPARE & SHARE
Save plans and sync them to your ArcPlanner account across devices. Compare two plans side by side, override CPMs with your own rates, and share any plan as a branded image, a PDF one-pager, or a read-only link.
SIRI & SHORTCUTS
Run a Quick Plan straight from Siri, Shortcuts, or Spotlight.
ArcPlanner Go is completely free — no ads and no in-app purchases.
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What's New in ArcPlanner Go
1.6.0
September 1, 2026
ArcPlanner Go 1.6 makes the whole app easier to navigate. • A new three-tab layout: Home, Plans, and Learn • Home leads with your next useful step: continue a plan, take a short lesson, or open a quick tool • Each plan starts with one recommended next step and a simple review, track, summarize journey • Every advanced tool is still here, one tap away under More tools • New: Arc Radio, a tiny jazz trio improvised live by the app itself. Turn it on in Settings • Refreshed lesson content and small fixes
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