This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.
Reviews of Colgate Magik are mostly positive: the Health & Fitness app is rated 4.5/5 from 1.6K App Store ratings. What users like most: encourages kids to brush teeth, makes brushing teeth fun. Top complaints: toothbrush detection issues, inconsistent scoring/progress tracking. Summarized from real user reviews.
3.1.14 (13295)
June 3, 2026
We regularly update the Colgate Magik app to bring you the very latest features. Download our latest update today! This update includes the following enhancements: - Decommissioning message Love our app? Rate us! Your feedback helps us make improvements. Have a question or issue? Contact us - we’re here to help.
More5 issues
App crashes/freezes
Login/authentication issues
5 requests
More worlds/levels to unlock
Ability to transfer accounts across devices
The Colgate Magik app uses augmented reality to make brushing teeth fun for children. It turns a special manual toothbrush into a smart toothbrush, allowing kids to play games, hunt monsters, and earn rewards while learning proper brushing techniques across 16 zones of their mouth.
The app utilizes advanced visual tracking and a toothbrush connector to monitor your child's brushing technique. It can detect where they brush and provides a personalized mouth map, showing areas they've covered and those they've missed, helping them improve over time.
Yes, the Colgate Magik app is free to download and use. It does not have in-app purchases or advertisements, making it a completely free experience for families.
Parents can utilize the parental dashboard to review their child's brushing feedback and receive guidance on how to improve their performance. The app also provides a Magik Check Up feature that generates a personalized mouth map, highlighting areas that need more attention.
This app is designed for children aged 5 and older. It aims to make brushing an enjoyable experience for them, encouraging good habits from a young age.
