Chomper Chums® vs Colgate Magik

United Concordia Dental is proud to present Chomper Chums®, a dental hygiene focused mobile app. The app is designed to enable parents to help their child to learn proper brushing techniques and to establish long lasting and healthy oral wellness habits. The target audience includes children between the ages of 4 and 11 years of age. The purpose of the app is to help children to develop good oral wellness habits at an early age that will last a lifetime. These include brushing for the recommended time period of two minutes, twice per day, as well as flossing and rinsing. To engage children while they brush and learn, the app introduces three fun, friendly and lovable animal characters that are named by the child, and with whom they interact each time they brush. Characters include a lion, horse and alligator – all of whom help the child to learn how to brush properly. Using colorful animation, the app also helps children to make sure that they reach all quadrants of their mouths when brushing by showing the inside of their animal character’s mouth while they brush. The child can chase “sugar bugs” around each quadrant, for 30 seconds per quadrant. When the child brushes correctly twice per day and for the recommended 2 minute time period, they earn coins that are used to purchase food items to help to care for their animal. In caring for their animal, the child is encouraged to select healthy food items, but can also select less healthy choices to feed their animal, such as snacks rather than vegetables. However, the health of their animal character is influenced by their choices, teaching them about the importance of making their own healthy eating choices. Also, children who continue to brush regularly for extended days can earn the “Super Smile Award” which allows them to send their animal character on a new adventure!

Get ready, now your child can hunt out the Magik brushing monsters on all 16 zones of the mouth. All Magik worlds and masks have been redesigned in full 3D! The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate Magik manual 5+ toothbrush into a connected smart toothbrush. Take the guesswork out of brush time as the Colgate Magik toothbrushing app can detect where they brush. Using advanced visual tracking, it is the first manual toothbrush that can visibly track your kids brushing technique. As your child brushes they will be able to travel through augmented reality games, fight cavity monsters and claim 3D Magik Brushing Masks as they continue on their adventure; all while learning proper brushing techniques! Hunt out the augmented reality Magik brushing monsters on all 16 zones of the mouth, front, sides and tops of teeth now get the monster treatment, helping your child learn the proper brushing technique for life. The fun doesn't stop when the brushing is up, we have added a cool new mask try-on feature to the shop. Each time your child brushes they get a chance to pick a prize, which changes every time they brush. Sharing your photos will be so much easier as you can download the brushing pictures straight to your camera roll. Just a FEW highlights of the app: -Updated gameplay to include 16 zones, front, sides and tops of teeth -Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes. -Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock! Now with 15 levels to explore as you improve your brushing -Parental dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance. -Magik photobooth pictures can be saved to the camera roll of your phone -Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time Colgate Magik - because teaching better brushing today leads to a brighter tomorrow!