Dr.Implicit
Unconscious Decision Maker
0 ratings
Archived App (Last seen on 25 Jan 2025)
This is an archived listing of the app previously available on the App Store.Although the app is no longer distributed by Apple, you can still view its description, screenshots, version history, ratings, and metadata for reference.
About
This application is based on neuroscientific and psychological techniques.
How it works:
1. Choose a category
2. Upload a photo, or take a photo with your phone
3. Enter the names of your choices
4. Play a fast reaction game
5. The app computes your inner feelings
6. It tells you which option you prefer unconsciously
This app is based on the affective priming paradigm (Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50, 229–238. doi:10.1037/0022-3514.50.2.229).
The reasons why affective priming works is because it is based on assumptions that are highly compatible with what is known about how the brain processes information.
Neural network models of the brain are based on mental associations – the stronger the association between two concepts (e.g., Milan and Fashion) the quicker one concept will mentally trigger the other.
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What's New in Dr.Implicit
1.0
August 7, 2020
