Track protein. Build the body you want.
HitProtein is the simplest way for Australians to hit their daily protein. Snap any meal for an instant protein count and track it against a target built for your body, goals and training.
HIT SCAN — AI FOOD SCANNER
Snap any meal, whether home cooked, restaurant or takeaway, and Hit Scan identifies the foods and estimates the protein, calories, carbs and fat in seconds. No weighing, no searching. Save the photo to your camera roll or share it as a scan card.
A PROTEIN TARGET BUILT FOR YOU
Tell us your goal, age, height, weight, goal weight and how you train, and HitProtein calculates your personalised daily target before you even create an account. Update your weight anytime and your target recalculates automatically. Metric or imperial, your choice.
LOG IT ANY WAY
- Barcode scanner with over 4 million products, for anything in a packet
- 740 + Australian foods across 26 categories, including McDonald's, KFC, Hungry Jack's, Guzman y Gomez, Nando's, Grill'd, Red Rooster, Domino's, Subway and more
- Favourite your regular orders, coffees and drinks for one-tap logging
- Quick manual entry for anything else
WHAT SHOULD I EAT?
Still short on protein? Get a full high-protein recipe, with ingredients and method, built around exactly what you have left today. Scale it to any number of servings and add it to your log in one tap.
PROTEIN SCORE
A score out of 100 that measures your whole week, not one day: how close you get to your target on average, how many days you show up, and your logging streak. Missing by a little still scores well. It rewards consistency, not perfection.
PROTEIN COACH
A daily message that knows your situation. It sees what you've logged, how your week is tracking and where you're falling short, then tells you what to do about it today.
STREAKS & CELEBRATIONS
Milestones through the day, a celebration when you hit your goal, and streaks that keep you showing up. Hit 7 days in a row for bonus Hit Scan credits, and 30 days for even more.
WIDGETS
Small, medium and large Home Screen widgets, including a 7-day view, plus a Lock Screen ring. See today's total, grams remaining and your streak without opening the app.
SHARE YOUR WINS
Turn any scan or goal into a clean branded card for Instagram, TikTok or wherever you flex.
BUILT IN AUSTRALIA
HitProtein is built and run by one person in Australia. Every feature is there because it solved a real problem, or because someone asked for it.
FREE
- Unlimited manual tracking and 740+ Australian foods
- Personalised daily target, progress ring and milestones
- 1 Hit Scan credit every day
- 5 barcode scans per day
- Streaks, reminders, history, stats, weight tracking and widgets
- Protein Score, Protein Coach, AI Hit Scan and Barcodes all unlimited and free for your first 5 days
HITPROTEIN+
Everything, without the limits:
- Unlimited Hit Scans
- Unlimited barcode scanning
- Protein Score and Protein Coach
- What Should I Eat? recipes
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://www.hitprotein.com.au/privacy-policy
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