This app acts as a discipline engine for fitness, focusing on daily standards for food, water, and movement. It features a virtual coach named Sarge who provides direct, honest, and supportive guidance to help users achieve their goals without shame.
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October 6, 2026
Updated the Food Review Process and adjusted the FREE vs Premium versions.
Unlimited AI food analysis, coaching, and reminders.
Hold the Standard is a discipline engine disguised as a fitness app. It helps users set and maintain daily standards for food, water, and movement with a supportive virtual coach named Sarge.
Your personalized calorie, protein, and water targets are calculated based on your body metrics and fitness goals, ensuring a tailored approach to your health journey.
Yes, workouts logged in Apple Health can sync automatically with Hold the Standard, contributing to your daily movement goals without manual entry.
Sarge is designed to be direct, honest, and demanding, yet deeply supportive. He pushes users to achieve their goals without shame or guilt, offering encouragement and personalized plans.
The AI-powered food logging allows you to estimate macros by simply taking a photo of your meal or describing it in text. You can then easily adjust portion sizes with a slider.
Hold the Standard Premium is an auto-renewable subscription costing $7.99 per month or $59.99 per year. Payment is charged to your Apple ID upon purchase confirmation.
You can manage or cancel your subscription at any time within your Apple ID account settings. Cancellation must be done at least 24 hours before the end of the current subscription period.
Hold the Standard is available on iPhone and iPad, indicated by its compatibility with these devices.
