Hold the Standard
Set the standard. Daily.
About
This app acts as a discipline engine for fitness, focusing on daily standards for food, water, and movement. It features a virtual coach named Sarge who provides direct, honest, and supportive guidance to help users achieve their goals without shame.
What's New in Hold the Standard
1.0
July 1, 2026
Subscription plans
Premium
Unlimited AI food analysis, coaching, and reminders.
Developer apps
FAQ
What is Hold the Standard?
Hold the Standard is a discipline engine disguised as a fitness app. It helps users set and maintain daily standards for food, water, and movement with a supportive virtual coach named Sarge.
How does Hold the Standard calculate my targets?
Your personalized calorie, protein, and water targets are calculated based on your body metrics and fitness goals, ensuring a tailored approach to your health journey.
Can Hold the Standard track my workouts?
Yes, workouts logged in Apple Health can sync automatically with Hold the Standard, contributing to your daily movement goals without manual entry.
What makes Sarge unique as a coach?
Sarge is designed to be direct, honest, and demanding, yet deeply supportive. He pushes users to achieve their goals without shame or guilt, offering encouragement and personalized plans.
How does the AI food logging work in Hold the Standard?
The AI-powered food logging allows you to estimate macros by simply taking a photo of your meal or describing it in text. You can then easily adjust portion sizes with a slider.
What is the cost of Hold the Standard Premium?
Hold the Standard Premium is an auto-renewable subscription costing $7.99 per month or $59.99 per year. Payment is charged to your Apple ID upon purchase confirmation.
How can I cancel my Hold the Standard Premium subscription?
You can manage or cancel your subscription at any time within your Apple ID account settings. Cancellation must be done at least 24 hours before the end of the current subscription period.
What devices is Hold the Standard available on?
Hold the Standard is available on iPhone and iPad, indicated by its compatibility with these devices.