FYI
Really good but would benefit from some improvements
Inaccurate Scoring
Great app
Terrible onboarding
Takes personal data and CHARGES US FOR THEIRS
Data Linked to You:
Health & Fitness
Contact Info
User Content
Identifiers
Usage Data
Sensitive Info
Diagnostics
Find healthier options
Response from developer
Thank you so much! We're delighted Ivy is helping you find healthier options.
Review
Useful idea, but far too simplistic
Unfortunately, I found the overall scoring far too simplistic to be genuinely helpful. The headline score appears to focus heavily on factors such as processing, refined oils and sugars, additives and flavourings. This can produce rather misleading results. A food containing a large proportion of refined oil, for example, may receive an extremely poor score without considering portion size or how that food fits into someone’s overall diet. Likewise, a nutritious wholemeal product can score poorly simply because it is industrially produced and contains several additives.
I also have reservations about the separate assessments for pesticides, microplastics and heavy metals. These sometimes appear to be based on assumptions about ingredients, processing or packaging rather than measurements of the actual product. In one case, the app stated that the bananas I bought were packaged in plastic when they were actually held together by a simple paper/card band - which was clearly visible in the product photo shown by the app itself. This incorrect assumption was then cited in its assessment of microplastic risk. Presenting estimated risks for individual products in this way can give an impression of greater precision than the underlying information seems to justify.
I found it much more useful to read the ingredient lists myself and consider what a product contains, how much of it I actually eat, how often I eat it and what alternatives are realistically available.
Ivy has made me think more carefully about some of my food choices, so the trial wasn’t without value. However, I don’t feel that its scores and risk assessments provide enough nuance or context for me to rely on the app when choosing food.
For that reason, I will be cancelling my free trial rather than paying £29.99 for the annual subscription.
It's a paid app, ypu cannot even use it without subscription
Money money money
don't waste your time
Cant believe the high rating
Why?
Response from developer
Ivy is built for people who want deeper food data, including additive risk levels, pesticides, heavy metals, microplastics and the studies behind them. We understand that the annual subscription will not suit everyone.
