The promise of Last Bottle is wines available at discounted prices. Unfortunately LB has switched to Shopify’s platform, which has enabled third parties to hijack offerings before they’re even released to the public. For instance, one app—winebuyerapp.com—chargers users $20/$30 to access Last Bottle’s online catalog of offerings through Shopify before the offerings are even released to the public. As a result, some of the best value wines with low inventory (like the collector bottles in the “power hour” of Last Bottle’s marathons) are sold out before they even appear on Last Bottle. This is an obvious security breach and something Last Bottle (and/or Shopify) should immediately resolve to protect their longtime customers.
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