Moxie Health

Health education and self-management support are key facilitators of health behaviours. Moxie Health is a mixed media, self-management, education and support program for Albertans living with cardiovascular-related chronic conditions. Moxie Health offers tailored health and disease education app developed by a user-experience-centric design process incorporating patients, behavioral scientists, disease specialists, health system administrators and marketing/advertising professionals. As a self-management and education support (SMES) intervention, the digital app offers users their own personalized Moxie web portal with information about chronic conditions, medication use, diet, physical activity, smoking cessation, and self-management/wellness principles. These messages have been refined by the social impact creative design partner and reviewed by clinicians and patients to ensure clinical safety and appropriate tone.