Doesn’t work
Terrible Launch Experience for a New Customer
I selected my size immediately and entered my information as fast as possible. The slides were still showing as available while I was checking out, so I expected the order to go through. Instead of receiving a purchase confirmation, I got a message saying something along the lines of, “We’ll let you know if we can fulfill your order.”
At that point, I already knew what was coming.
A few moments later, Nike notified me that they could not fulfill the order because the product was sold out. That is extremely disappointing. If I clicked on the product immediately at release and made it all the way through checkout while my size was still being shown as available, there should be some type of temporary reservation system while the customer completes payment. A release should not come down to who can type an address or process payment a fraction of a second faster—especially when bots, resellers, and scalpers are competing for the exact same inventory.
What makes this even worse is that I was a new direct Nike customer. I normally do not purchase directly through Nike, but I genuinely liked this release and wanted to buy it directly from the company. Instead, my first experience was waking up specifically for the release, being there at the exact second it launched, successfully starting checkout, and still being denied the opportunity to purchase.
I am not asking for anything for free. I have the money and wanted to PAY Nike for the product. I simply wanted a fair opportunity to purchase it.
At this point, I would rather delete the app and purchase through StockX or another secondary marketplace, where apparently I have a better chance of actually receiving the product I am paying for.
The only thing that would genuinely change my opinion of this experience would be Nike reaching out and allowing me to personally purchase the Nike Mind slides in my size at retail price. Again, I do not want them for free. I want the opportunity to buy the pair I was there on time to purchase in the first place.
Extremely disappointing first impression of the Nike app and Nike’s release system.
And for the record: I’m a normal customer who actually wanted to wear them—not a scalper.
