This app provides science-backed guidance for pregnant individuals to make informed food choices. It offers instant safety verdicts for scanned foods, tracks key nutrients and potential toxins, and delivers personalized advice based on your pregnancy stage and dietary needs.
1.0.3
March 8, 2026
This update improves scan stability on iPhone, makes favorites and nutrition tracking more reliable, and includes polish for food results and overall performance.
MoreAccess to all Plus features for 3 months
Willow's primary function is to act as a science-backed companion for pregnant individuals, helping them feel confident about their food choices. It allows users to scan foods, restaurant menus, or barcodes to determine safety, receive trimester-aware advice, and track daily nutrition.
Willow provides instant SAFE/CAUTION/AVOID verdicts for scanned foods, along with the reasoning behind each recommendation. This information is drawn from evidence-based sources like ACOG, NHS, and FDA.
Willow specifically tracks caffeine, mercury, and BPA, offering conservative limits and gentle reminders. It also features a NOURISH vs. GUARD dashboard to highlight beneficial nutrients and potential toxins.
Yes, Willow features AI-enhanced meal logging that can transform your food photos into shareable food art. This helps in keeping your daily nutrition on track.
Yes, Willow's onboarding adapts guidance to your specific due date, region, diet preferences, and allergies. It also offers daily tips and community insights from other users.
Yes, Willow includes an offline mode, making it convenient for use in grocery aisles and at restaurants when internet access might be limited.
Willow Premium unlocks unlimited scans, proactive tracking, and exclusive content. Users can choose between an annual plan for $59.99 (with a 7-day free trial) or a quarterly plan for $23.99 (with a 3-day free trial).
Willow prioritizes trust and privacy, stating that user data is never sold. Scans are kept on the device, and users have control over what they share. The app is developed by registered dietitians.
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