Pura: Ingredient Label Scanner
Check food, skincare and more
About
Scan product ingredient lists to ensure they meet your personal health and safety standards. The app identifies hidden ingredient names and potential allergens, providing detailed information for your household's needs. It offers flexible payment options, including subscriptions or one-time check packs.
What's New in Pura
2.2.0
November 7, 2026
A new Pura, made for knowing what you bring home. Results now arrive in about two seconds. What Pura finds lights up while it reads, and the full result follows. Tap any ingredient to see what it is, where it comes from and why some people avoid it. Your standard stays on your phone. Pura only sends the label to check it.
MoreSubscriptions & In-App Purchases
Yearly
Ingredient scans + AI, billed yearly.
FAQ
Does Pura have ads?
Yes, Pura contains advertisements. As a free app with in-app purchases, advertisements are displayed to support its ongoing development and services.
How does Pura check ingredients against my standard?
Pura analyzes the ingredient list you photograph and compares it against the personalized standard you set based on your preferences and household needs. It identifies common and hidden ingredient names to ensure accuracy.
What types of products can Pura scan?
Pura can scan ingredient lists for a wide range of products including food, skincare, supplements, cleaning supplies, and baby products, as long as an ingredient list is printed on the packaging.
Can Pura check for 'may contain' or 'made in a facility' lines?
Yes, Pura specifically identifies and names 'may contain' and 'made in a facility' lines from the ingredient list, providing a comprehensive safety check.
What are the subscription options for Pura?
Pura offers a weekly subscription for $4.99/7 days or a yearly subscription for $59.99/year. You can cancel anytime through your App Store account settings.
Is there a way to buy checks without a subscription?
Yes, if you prefer not to subscribe, Pura offers a one-time pack of 25 product checks for purchase within the app.
What devices is Pura compatible with?
Pura is compatible with iPhone and iPad devices, supporting iOS operating systems.
How often is Pura updated?
The latest version of Pura is 2.2.0, and it was last updated on November 7, 2026. This indicates regular updates to improve functionality and features.
