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Purpose: AI Mentor & Coach

Purpose: AI Mentor & Coach

Clarity for Personal Growth

685 ratings
525 reviews
#47 in top-grossing Health & Fitness
🌟 Lifestyle
💪 Health & Fitness
Free
In-App Purchases

Details

  • Released
  • Updated
  • November 19, 2025
  • September 9, 2026

Developer

Why Not Now
✨Promote your app ✨
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About

This AI-powered mentor provides personalized guidance for personal growth and clarity. It offers a consistent mentoring rhythm through chat, helping users overcome obstacles and build momentum. Designed for self-improvers seeking feedback and perspective, it learns user patterns for attuned support.

✓AI-powered personal mentoring
✓Personalized insights and feedback
✓Builds momentum for growth
✓Remembers user themes over time
✓Chat-based guidance
✓Privacy controls
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What users say

Summarized from real user reviews of Purpose. Based on 685 reviews and a 4.2/5 average, it highlights the 4 positives and 2 negatives reviewers mention most about this Health & Fitness app.

Positive things

  • 👍Intuitive and thoughtful app
  • 🤖Helpful AI-powered coaching
  • 🧠Provides deep insights and clarity
  • 🧭Trusted guide for personal and professional growth

Negative things

  • 🐛Occasional bugs and missing features
  • 💰Potential overpricing compared to alternatives
See all reviews

What's New in Purpose

2.1.1

September 9, 2026

Daily Check-In is now available with a simple slider and clear next-step options. Home experience with clearer spacing, better dark-mode visuals, and a stable daily quote. Your next step cards and Quests navigation are easier to reach from Home. Dark mode text and markdown content are more readable across the app. Stability improvements throughout chat, reminders, and subscriptions. New Reply and Copy options for your own chat messages.

More

Subscription plans

Monthly Plan

Enjoy all premium features monthly.

$19.991 Month
How to cancel Purpose subscription ⁉️

Charts

Top Grossing

📈 47+3

Health & Fitness

This app rose +3 positions in Health & Fitness chart.

Last updated on September 20, 2026.

Top Free

📉 106-15

Health & Fitness

This app dropped -15 positions in Health & Fitness chart.

Last updated on September 20, 2026.

Events

Read more about Purpose Quests
Event EndedMajor Update

Purpose Quests

Work through quests for deeper self-understanding

Nov 28, 2025 — Dec 29, 2025

Read More

See All

User reviews

Most RecentHighest RatedLowest Rated

Exceptional

I’ve been using Purpose for 4 months now, and I’ve never done such deep work on myself. I’m so grateful for this tool.
JonjdubwingertJonjdubwingert

My Purpose experience so far, 6 weeks in.

Surprisingly delightful; honest no fluff feedback, it’s moved me along faster and in more directions than I normally travel. love it!
wojomawojoma

Cannot move further

I just signed up and cannot move past the initial setup where I have to share something in my own words. There is no option for that. I am stuck. I cannot use the app.
gershensongershenson

Very helpful

I’ve been using Purpose AI to process where I am in life and through a breakup. It’s been so helpful keeping me on track and supportive in a real way. Five stars for sure!
sonomacottagegirlsonomacottagegirl

Great

Love this app
LWL1981LWL1981
See 520 more reviews

User experience

🐞

Reported Bugs

2 issues

Doesn't work on some devices

Bug

Inconsistent user experience

Bug
✨

Requested Features

3 requests

Conversation history that persists

Feature

Web version for more flexibility

Feature

Text-to-speech for audio support

Feature

FAQ

What does the Purpose AI Mentor app do?

Purpose acts as a personal AI mentor designed to help users achieve clarity, build momentum, and foster personal growth. It offers a consistent mentoring rhythm through chat, providing personalized insights and feedback based on user patterns and goals.

What are the key features of this AI mentor?

Key features include anytime chat for questions and reflection, personalized insights that learn user patterns, and building real momentum through consistent mentoring. It differentiates itself by remembering user themes over time and getting smarter with each interaction, offering attuned guidance.

Is this app a replacement for therapy?

No, Purpose is explicitly stated as mentoring, not a medical, clinical, or mental-health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, you should contact your local emergency number immediately.

How does the app handle user privacy?

Privacy is built-in, and users have the ability to request deletion of their data at any time. This ensures that personal information shared with the AI mentor is handled with care and user control.

What is the cost of using Purpose?

The app offers a subscription model. If you subscribed through the App Store, you can manage or cancel your subscription in your Apple ID settings. For web subscriptions, you can contact support@heypurpose.com for assistance.