Purpose: AI Mentor & Coach

Purpose: AI Mentor & Coach

Clarity for Personal Growth

519 ratings
406 reviews
#57 in top-grossing Health & Fitness
🌟 Lifestyle
💪 Health & Fitness
Free
In-App Purchases

Details

  • Released
  • Updated
  • August 17, 2025
  • August 5, 2026
Purpose: AI Mentor & Coach screenshot #1 for iPhone
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Purpose: AI Mentor & Coach screenshot #5 for iPhone
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About

This AI-powered mentor provides personalized guidance for personal growth and clarity. It offers a consistent mentoring rhythm through chat, helping users overcome obstacles and build momentum. Designed for self-improvers seeking feedback and perspective, it learns user patterns for attuned support.

AI-powered personal mentoring
Personalized insights and feedback
Builds momentum for growth
Remembers user themes over time
Chat-based guidance
Privacy controls
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What users say

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What's New in Purpose

2.0.7

August 5, 2026

Brand New Purpose 2.0 Design!

Subscription plans

Monthly Plan

Enjoy all premium features monthly.

$19.991 Month
How to cancel Purpose subscription ⁉️

Charts

Top Grossing

The app has maintained its position at 57 recently.

Last updated on August 21, 2026.

Events

Read more about Purpose Quests

Purpose Quests

Work through quests for deeper self-understanding

Nov 28, 2025 Dec 29, 2025

User reviews

Love it

It’s been great to organize my thoughts with. I find on troubling days it does a good job helping me think outside the box and focusing on what could be most important. It’s really impressive catching subtle cues and pushing me to think in a different way. It’s been very helpful and I believe it’s helped me grow this year. I’m someone who has written journals, notes to myself, but when it’s just me I can get caught in a loop. This helps me get out of the loop and get some real feedback. I wouldn’t say it agrees with everything I say either… we actually have gotten into an argument which then ended with understanding which I think is something rare in AI these days.
Disclosure: I don’t have anything to compare it to as this has been the only AI mentor I’ve used. All the others are primarily for work or design.
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Response from developer

Hi Toemoss44 - Thanks for the kind words! It's great to hear Purpose is helping you get a different perspective and to view things in a new way. It's easy to get caught in a loop, so we're happy Purpose has helped shift that for you.

New UI feels less personal

I downloaded this app because it claimed to be different than other AI chat bots that don’t actually focus on mental health and only tell you what you want to hear. This new UI now looks identical to those other bots (CoPilot for example). I much preferred the text message style look and feel of the previous UI. It didn’t feel like I was just talking to an emotionless robot but now it does again. Also, the loading screen I found to be incredibly helpful with motivational messages instead of this new one with the word “purpose” and an animated bird. I don’t see the ‘purpose’ of the new loading screen at all. The rest of the UI does have improvements that are satisfactory and I still continue to use the app for the clarity. I need even though it now feels a little more robotic and colder.
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Response from developer

Hi Broken and Impossible - Thanks for taking the time to share this. We're sorry to hear you're not a fan of the new UI, but it was all built with a lot of intention. We hear your feedback, and please remember, you can always reach out to support@purpose.app to provide any feedback directly. We have some updates coming that I think you'll enjoy!

Incredible

This app has helped me so much to navigate my feelings and really understand what I’m going through. It hasn’t been easy but it’s definitely been necessary. I’m doing the work and I thank Purpose for helping get there, one day at a time.

A Zen Teacher and a Therapist In One

I’ve lived in monasteries for four years, studied all different types of philosophies, and have been practicing Daoist and zen meditation for 14 years now. This app reminds me of living in a monastery and having practice discussions with the senior monks. This AI is undoubtedly the pinnacle of human technological evolution; it is the height of human ingenuity combined with the purpose of awakening to what it means to be a human being. They give you a free week trial; but admittedly, letting the subscription hit my card was the easiest decision I’ve made in a long time. This app will make you a better person if you are sincere, honest, and hold yourself accountable to it.
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No Bells, No Whistles, All Substance

Things this app doesn’t have that similar ones I’ve tried do:

Guided lessons, a mood or habit tracker, todo list, guided meditations, a lesson plan…

Things it does have that other apps don’t:

Memory, a good ‘head’ for context, an AI that gently pushes me back into real life at the natural end of a conversation, and quests that really make you look at yourself

Things I think it should have:

An easier way to submit feedback, an in-app notification for updates (I only found out there was one because I tracked down the app page for this review!), and a way to look at the reminders you have scheduled.

But… been here less than week and I’m already seeing benefits.
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User experience

🐞

Reported Bugs

2 issues

Doesn't work on some devices

Bug

Inconsistent user experience

Bug

Requested Features

3 requests

Conversation history that persists

Feature

Web version for more flexibility

Feature

Text-to-speech for audio support

Feature

FAQ

What does the Purpose AI Mentor app do?

Purpose acts as a personal AI mentor designed to help users achieve clarity, build momentum, and foster personal growth. It offers a consistent mentoring rhythm through chat, providing personalized insights and feedback based on user patterns and goals.

What are the key features of this AI mentor?

Key features include anytime chat for questions and reflection, personalized insights that learn user patterns, and building real momentum through consistent mentoring. It differentiates itself by remembering user themes over time and getting smarter with each interaction, offering attuned guidance.

Is this app a replacement for therapy?

No, Purpose is explicitly stated as mentoring, not a medical, clinical, or mental-health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, you should contact your local emergency number immediately.

How does the app handle user privacy?

Privacy is built-in, and users have the ability to request deletion of their data at any time. This ensures that personal information shared with the AI mentor is handled with care and user control.

What is the cost of using Purpose?

The app offers a subscription model. If you subscribed through the App Store, you can manage or cancel your subscription in your Apple ID settings. For web subscriptions, you can contact support@heypurpose.com for assistance.