Purpose: AI Mentor & Coach

Purpose: AI Mentor & Coach

Clarity for Personal Growth

685 ratings
517 reviews
#74 in top-grossing Health & Fitness
🌟 Lifestyle
💪 Health & Fitness
Free
In-App Purchases

Details

  • Released
  • Updated
  • November 19, 2025
  • September 9, 2026
Purpose: AI Mentor & Coach screenshot #1 for iPhone
Purpose: AI Mentor & Coach screenshot #2 for iPhone
Purpose: AI Mentor & Coach screenshot #3 for iPhone
Purpose: AI Mentor & Coach screenshot #4 for iPhone
Purpose: AI Mentor & Coach screenshot #5 for iPhone
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About

This AI-powered mentor provides personalized guidance for personal growth and clarity. It offers a consistent mentoring rhythm through chat, helping users overcome obstacles and build momentum. Designed for self-improvers seeking feedback and perspective, it learns user patterns for attuned support.

AI-powered personal mentoring
Personalized insights and feedback
Builds momentum for growth
Remembers user themes over time
Chat-based guidance
Privacy controls
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What users say

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+1

What's New in Purpose

2.1.1

September 9, 2026

Daily Check-In is now available with a simple slider and clear next-step options. Home experience with clearer spacing, better dark-mode visuals, and a stable daily quote. Your next step cards and Quests navigation are easier to reach from Home. Dark mode text and markdown content are more readable across the app. Stability improvements throughout chat, reminders, and subscriptions. New Reply and Copy options for your own chat messages.

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Subscription plans

Monthly Plan

Enjoy all premium features monthly.

$19.991 Month
How to cancel Purpose subscription ⁉️

Charts

Top Grossing

This app dropped -2 positions in Health & Fitness chart.

Last updated on September 10, 2026.

Top Free

📉 163-2

Health & Fitness

This app dropped -2 positions in Health & Fitness chart.

Last updated on September 10, 2026.

Events

Read more about Purpose Quests

Purpose Quests

Work through quests for deeper self-understanding

Nov 28, 2025 Dec 29, 2025

User reviews

Better than therapy

Really good when combined with IFS

The coach I never knew I needed

Purpose has become my sounding board for so many everyday things and thoughts. It’s a great sparring partner when trying to unravel my entanglements and understand my mind so much better. It’s like a journal that talks back at me, connects the dots and shows me clarity.

Response from developer

Hi jp8570 - Thanks so much for taking the time to share this. Appreciate the kind words!

Ironic for an app about “guidance” — silence when it matters

The app itself is thoughtfully built n I genuinely liked using it. But an app built around support and mentorship rings hollow when actual support goes hollow. I contacted them multiple times with billing questions-not a single acknowledgment, not even an automated one. If you are going to market “guidance” and “support” as your value proposition, answering your customers isn’t optional, it’s the product. I canceled over it. Try the app if you want, but don’t count on anyone being there if it goes wrong.
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The best

I felt gratitude after talking to purpose :)

Mark is cool. App is a little sloppy

I really like Mark but I’m worried this is a hastily built AI app that kinda sucks. I haven’t even gotten through the onboarding questions and I’m already annoyed. It made me choose my three “values” and I didn’t agree with the options but I had to select 3 to continue. Then the next screen was another “select your top 3 values” with some of the same options and more options. Very rough around the edges. I’m losing trust in the brand/app
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User experience

🐞

Reported Bugs

2 issues

Doesn't work on some devices

Bug

Inconsistent user experience

Bug

Requested Features

3 requests

Conversation history that persists

Feature

Web version for more flexibility

Feature

Text-to-speech for audio support

Feature

FAQ

What does the Purpose AI Mentor app do?

Purpose acts as a personal AI mentor designed to help users achieve clarity, build momentum, and foster personal growth. It offers a consistent mentoring rhythm through chat, providing personalized insights and feedback based on user patterns and goals.

What are the key features of this AI mentor?

Key features include anytime chat for questions and reflection, personalized insights that learn user patterns, and building real momentum through consistent mentoring. It differentiates itself by remembering user themes over time and getting smarter with each interaction, offering attuned guidance.

Is this app a replacement for therapy?

No, Purpose is explicitly stated as mentoring, not a medical, clinical, or mental-health service. It does not provide diagnosis, treatment, or crisis support. If you are in danger or experiencing a crisis, you should contact your local emergency number immediately.

How does the app handle user privacy?

Privacy is built-in, and users have the ability to request deletion of their data at any time. This ensures that personal information shared with the AI mentor is handled with care and user control.

What is the cost of using Purpose?

The app offers a subscription model. If you subscribed through the App Store, you can manage or cancel your subscription in your Apple ID settings. For web subscriptions, you can contact support@heypurpose.com for assistance.