Start TODAY Meal Plan, Fitness User Reviews

Customer Experience

Positive experience18.2% of reviews
Neutral27.3% of reviews
Negative experience54.5% of reviews

~ Based on 22 written reviews from the US App Store.

Is Start TODAY Meal Plan, Fitness Safe?

Not enough ratings yet to assess Start TODAY Meal Plan, Fitness.

Is Start TODAY Meal Plan, Fitness Legit?

Start TODAY Meal Plan, Fitness appears legitimate, with a few gaps. AppsHunter Legitimacy Score for Start TODAY Meal Plan, Fitness is 73/100.

Based on 73 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Please do better

Hi there! I downloaded this app in hopes that the meal
Plans would be just like the ones you used to post on the today show website. I loved the simple format and that there was a list of 4-5 snacks as well.the snack is the same daily on the app. If you could please make it in the format of the website past meal plans, I’d love to continue the $10 a month. Otherwise, I’ll have to look elsewhere
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Start Today App Review - Sadly did not love

Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app.
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As a long time exerciser/walker, I love this app!

I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time!
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Can't print recipes

This is a deal breaker for me. I need to be able to get away from my phone in the kitchen. You can print the shopping list, so this is an intentional slight.

So disappointing

I downloaded the app just to get the roasted vegetable recipe from today’s show, 11/21/25. Promotes as a free app w/ purchases anulable in the app. But you can’t even look at it without a subscription cost. Very deceptive. And the reviews reflect that it’s not worth it especially if you’re not looking to buy GLP drugs which they seem to be pushing hard. Not what I expect from the Today Show and I’m a big fan of the show.
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Hard to find workout or recipes

I wanted to be able to find a workout I saw on the show or a recipe but they are not on the app even though the link in the start today email sends you to the app. Definitely a money making app that is not user friendly. I won’t renew.

I need an iPad App

It is so hard to read and locate things on the phone app. I need a bigger screen that is easier to use. Please develop and iPad app for Start TODAY.

Need search feature

Can’t locate recipes from previous day’s plans

Response from developer

To view past recipes, open your meal plan and tap the day tabs at the top to switch between days of the week. If you need additional help, please reach out to our team at start@today.com.

Update?

UUUGGGHHH!!! Why is it that whenever an app updates, I am no longer able to access it? I am tired of paying for apps that I am not even able to access. I don’t have time to delete and re-add apps. I have a job!!!

Monthly subscription

Not free, Anchors & guest trainer should state fee in the Today show segment before posting QR for detailed survey & registration :(

Not quite worth $10 a month

I enjoyed the workouts on this app very much (I’m not very interested in the meal plans).They are definitely suited to my age and level. However, I did try to reach out to customer service at one point with a question and never received a response. Also, the picture size is definitely suited more to phones than larger devices like an iPad, which is what I prefer to use. At this point, I’m not continuing with the app but may return at some point.
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Good Not Great

Good recipes, easy to follow. The bad for me was not having a search box to be able to search for recipes. This made it hard for me to find recipes I had seen on the app.

Nutrition portion needs work

I like the overall idea of the app but the nutrition section needs serious work. There is a glitch when you select recipes as your favorite, they don’t stay marked. It would be more beneficial if there was an option for weekly meal plans to made from just favorite recipes. Most people looking to lose weight or have weight issues has a picky palate.
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Al Roker

Al Roker is no fitness guru. He used to be fat but decades ago he had his stomach stapled which caused him to lose weight at a rapid rate. That’s why his face looks like a death camp survivor.

SO FUN AND FOR EVERYBODY

Love this APP! Love the variety and quality and how each trainer brings something special!

In my opinion..

I wouldn’t download the app. I have a shellfish allergy and I couldn’t find a spot to sort recipes without shellfish. I tried to delete my account and it sent me a code with no where to input the code. I feel like there are better apps to spend $65 a year on.

Amazing variety

I really love the meal plans and variety of challenges. As a female in her early 30’s, this app meets you where you are in your wellness journey. Also love seeing The TODAY brand weaved into the app with boosts of motivation. Highly recommend!

Disappointed

Why is this advertised as free? It’s absolutely not.

Very underwhelming

The workouts are very low key underwhelming. The energy isn't there and the banter with Al is annoying. The amount of workouts is small. There's no keto diet option and I get better workouts for free with other apps. Uninstalled.

App NEVER sends email validation code

I've tried several times to sign up and the code NEVER COMES! It's not in spam either. I saw this on the Today show and have YET to get in. Their loss.

Response from developer

Our Customer Care team would be happy to help. Please contact us by tapping on the envelope symbol on the top right corner of the screen or by emailing start@today.com with your account information. Thank you for your patience!