Start TODAY Meal Plan, Fitness

Start TODAY Meal Plan, Fitness

Workout, Recipes, Motivation

29 ratings
22 reviews
Free
In-App Purchases

Details

  • Released
  • Updated
  • October 15, 2024
  • May 29, 2026
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About

This app offers a comprehensive wellness program with personalized meal plans, diverse fitness challenges, and expert-led live coaching. It also includes journaling prompts and achievement tracking to support your health journey.

Personalized meal plans by dietitians
Daily workouts for all fitness levels
Live coaching calls with experts
Fitness challenges (walking, dance, Pilates, strength)
Daily journaling with prompts
Achievement badges and progress tracking
Community inspiration and success stories
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What's New in Start TODAY Meal Plan, Fitness

2.4.1

May 29, 2026

Bug fixes and performance improvements

Subscription plans

Annual

Annual subscription to Start TODAY

$65.991 Year
7 Days trial
Price Updates
July 6, 2026$65.99
December 27, 2024$46.00
October 22, 2024$65.99
How to cancel Start TODAY Meal Plan, Fitness subscription ⁉️

User reviews

Please do better

Hi there! I downloaded this app in hopes that the meal
Plans would be just like the ones you used to post on the today show website. I loved the simple format and that there was a list of 4-5 snacks as well.the snack is the same daily on the app. If you could please make it in the format of the website past meal plans, I’d love to continue the $10 a month. Otherwise, I’ll have to look elsewhere
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Start Today App Review - Sadly did not love

Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app.
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As a long time exerciser/walker, I love this app!

I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time!
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Can't print recipes

This is a deal breaker for me. I need to be able to get away from my phone in the kitchen. You can print the shopping list, so this is an intentional slight.

So disappointing

I downloaded the app just to get the roasted vegetable recipe from today’s show, 11/21/25. Promotes as a free app w/ purchases anulable in the app. But you can’t even look at it without a subscription cost. Very deceptive. And the reviews reflect that it’s not worth it especially if you’re not looking to buy GLP drugs which they seem to be pushing hard. Not what I expect from the Today Show and I’m a big fan of the show.
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Developer apps

FAQ

What does the Start TODAY app do?

The Start TODAY app is a comprehensive wellness companion designed to support your health journey. It provides curated meal plans, daily workouts for various fitness levels, live coaching calls with experts, and tools for journaling and tracking achievements.

What are the key features of the app?

Key features include personalized meal plans created by registered dietitians, diverse fitness challenges like walking, dance cardio, Pilates, and strength training, live coaching calls twice a month, daily journaling with prompts, and an achievement system to celebrate progress.

How much does the Start TODAY app cost?

The app offers a subscription model with options for monthly billing at $9.99/month or annual billing at $65.99/year. All new users receive a 7-day free trial before any charges are applied.

What kind of workouts are available?

The app offers a variety of workouts suitable for all levels, including walking, dance cardio, Pilates, and strength training. These are often presented as weekly or monthly challenges led by top trainers to keep users motivated.

Who are the experts involved in the app?

The app features trusted experts, including Al Roker from the TODAY Show and fitness trainer Stephanie Mansour. Registered dietitians curate the meal plans, and nutrition and fitness experts lead the live coaching calls.