The Real App by Authentic Labs

The Real App by Authentic Labs

Shop Ethically and Sustainably

8 ratings
4 reviews
Free

Details

  • Released
  • Updated
  • May 27, 2020
  • June 8, 2026

Features

The Real App by Authentic Labs screenshot #1 for iPhone
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The Real App by Authentic Labs screenshot #3 for iPhone
The Real App by Authentic Labs screenshot #4 for iPhone
The Real App by Authentic Labs screenshot #5 for iPhone
The Real App by Authentic Labs screenshot #6 for iPhone
The Real App by Authentic Labs screenshot #7 for iPhone
The Real App by Authentic Labs screenshot #8 for iPhone
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About

Discover and authenticate ethical and sustainable brands. This app helps you make informed purchase decisions by providing information on company values, environmental commitments, and product authenticity. It also offers resources to learn more about sustainability and supply chains.

Ethical brand discovery
Product authenticity scanning
Sustainability information
Company values directory
Secure product authentication
On-the-go product info access
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What's New in The Real App by Authentic Labs

4.5.3

June 8, 2026

Updates for GS1 Digital Link scans

User reviews

Makes Sustainable Shopping a No Brainer!

I try really hard to “speak with my spending power” and support brands that share my own values. This app takes all the Googling I used to do and puts all the information in one place. The user-friendly interface, search capabilities, and streamlined look means I can find out about a brand in minutes before making a purchase. Bottom line... get this app!
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Love It.

I love the look and feel of this app. Very user friendly and had lots of great information for the conscious consumer!

Just what I’ve been looking for!

Smooth, intuitive, and user-friendly. Such a great, consolidated way to learn more about the brands you are purchasing without having to go down search-engine wormholes to research brands individually.

Such a great idea!

Love this app & everything it stands for. It makes it so easy to find a brand’s values within seconds!

FAQ

What is The Real App?

The Real App helps conscious consumers make purchase decisions that support their values and the brands that deliver on them. It provides information and assurance to support and shop a more ethical and sustainable economy.

How does The Real App verify product authenticity?

The Real App works in tandem with proprietary Real labels that are more secure than other anti-counterfeit solutions. This allows for instant authentication of genuine products.

What kind of brands can I find on The Real App?

You can discover brands across popular retail industries like Apparel, Baby, Beauty, Grocery, Household, Personal Care, Pets, and Sports & Outdoor, all of which act ethically and have active efforts to make the world a better place.

Does The Real App collect my personal information?

No, The Real App prioritizes user privacy. You can enjoy all its benefits without ever having your personal information collected, stored, or sold.

Can I learn about sustainability through The Real App?

Yes, featured content provides easy-to-understand explanations and resources that can help you make more informed purchase decisions based on your values and learn more about sustainability and supply chains.

What devices is The Real App available on?

The Real App is available on iPhone and iPod devices.

How often is The Real App updated?

The Real App was last updated on March 14, 2026, indicating regular updates to improve functionality and content.

Is The Real App free to use?

Yes, The Real App is available for free, with no in-app purchases or advertisements.