Comparison

The Real App by Authentic Labs vs Wholeheartedly Spend Ethically

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

The Real App by Authentic Labs

Discover and authenticate ethical and sustainable brands. This app helps you make informed purchase decisions by providing information on company values, environmental commitments, and product authenticity. It also offers resources to learn more about sustainability and supply chains.

Highlights
  • Ethical brand discovery
  • Product authenticity scanning
  • Sustainability information
  • Company values directory
  • Secure product authentication
  • On-the-go product info access
Features
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SHOP SAFELY AND SUSTAINABLY WITH REAL Real helps conscious consumers make purchase decisions that support their values and the brands that deliver on them. Real provides the information and assurance consumers need to support and shop a more ethical and sustainable economy. Real only partners and features brands that act ethically and have active efforts to make the world a better place. DISCOVER BRANDS THAT DO THE RIGHT THING Know what the company that makes your products is really about. The Real Company Directory features highlights of popular brands based on the things that matter most to you. Explore where a company stands in terms of commitments to values, the environment, ethical supply chain, citizenship, diversity and safety. Discover brands across popular retail industries like: Apparel, Baby, Beauty, Grocery, Household, Personal Care, Pets, Sports & Outdoor, and more. LEARN MORE ABOUT SUSTAINABILITY & SUPPLY CHAINS Featured content provides easy-to-understand explanations and resources that can help you make more informed purchase decisions based on your values MAKE SURE YOU’RE BUYING THE REAL THING Unfortunately, fake goods permeate our economy in every retail sector globally. The Real App works in tandem with proprietary Real labels that are more secure than other anti-counterfeit solutions like basic QR codes, NFC and RFID. Authenticate genuine products instantly in the aisles or in your home. ACCESS PRODUCT INFORMATION ON-THE-GO Scan a product once and keep valuable details accessible through the app forever. No longer worry about holding onto packaging and let Real hold onto the helpful information for you TRUST THAT YOUR PRIVACY MATTERS MOST Enjoy all the benefits of Real without ever having your personal information collected, stored, or worse, sold. HELP US, HELP YOU Don’t see your favorite brand in our directory? Have ideas for how we can improve? We’d love to hear from you! Reach out at real@authenticlabs.com ABOUT AUTHENTIC LABS Designed by a manufacturer and built on values like ethical technology development and active integrity, Authentic Labs aims to solve business problems in sustainable ways by putting people first. This means we create relevant, meaningful tools and content for brands and consumers alike, and deliver via secure, trustworthy platforms. Authentic Labs is based in Boulder, Colorado.

About

Wholeheartedly Spend Ethically

Discover businesses that align with your values, scoring them on sustainability, racial justice, and human rights. Track your spending to see your impact and find local, ethical alternatives.

Highlights
  • Discover ethical businesses
  • Score businesses on values
  • Find local and small businesses
  • Scan product barcodes
  • Track spending impact
  • Link bank/credit cards
  • Merchant score alerts
Features
Read full description

FEEL GOOD ABOUT WHERE YOU SHOP Explore and discover ‣ Learn how businesses score on sustainability, racial justice, Palestinian human rights, and more. ‣ Discover small businesses leading the way to a more sustainable and equitable future. ‣ Find local, small businesses — from LGBTQ-owned bookstores to Black-owned restaurants to Palestinian-owned food brands ‣ Scan product barcodes for insights on brands as you shop. Track your spend ‣ Link your bank or credit card to track your spending and see how the businesses you shop at score. ‣ See what percentage of your spending was at low-scoring businesses or large corporations. ‣ Get merchant score alerts anytime you swipe your card at a scored business. How does it work? Advocacy groups publish data quantifying how businesses perform on various environmental and social justice issues annually. Wholeheartedly makes this information accessible and easy to understand. By avoiding low-scoring companies, we send a powerful message that sustainability and equality are important for the bottom line. Terms of Use: apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

The Real App by Authentic Labs4 screens
Wholeheartedly Spend Ethically4 screens

Verdict

The call

The clearest difference is in-app purchases: The Real App by Authentic Labs at none against Wholeheartedly Spend Ethically's 1. The Real App by Authentic Labs also leads on review sentiment (100% vs 86%). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Wholeheartedly Spend Ethically sells 1 in-app purchase, starting at $4.99 per month. The Real App by Authentic Labs asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for The Real App by Authentic Labs against 5.0 for Wholeheartedly Spend Ethically. Both are backed by a comparable volume of ratings — 8 and 23 respectively. Written reviews are what separate them: 100% of The Real App by Authentic Labs's written reviews are positive against 86% of Wholeheartedly Spend Ethically's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 months. Both last shipped on November 3, 2026.

Scorecard3 real differences · 7 level
The Real App by Authentic Labs versus Wholeheartedly Spend Ethically: the parameters behind the verdict, then further details
ParameterThe Real App by Authentic LabsWholeheartedly Spend Ethically
PriceFreeFree
Rating5.0 (8 ratings)5.0 (23 ratings)
Positive reviews100.0% of reviews — better85.7% of reviews
Number of ratings823 — better
Update frequencyEvery 3 monthsEvery 3 months
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.615.1 — better
Further details — not scored
Size46 MB46 MB
Age rating4+12+
DeveloperAuthentic Labs, LLCAshay Sheth

Customer experience

The Real App by Authentic Labs

All ratings8 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Wholeheartedly Spend Ethically

All ratings23 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews7 reviews
Positive85.7%
Neutral0.0%
Negative14.3%

In-app purchases

None

The Real App by Authentic Labs

No in-app purchases

1 purchases

Wholeheartedly Spend Ethically

Subscriptions1
  • Spend Wholeheartedly1 Month trial$4.991 Month

Questions

Is The Real App by Authentic Labs free?
The Real App by Authentic Labs is free to download, with no in-app purchases.
Is Wholeheartedly Spend Ethically free?
Wholeheartedly Spend Ethically is free to download, with in-app purchases available.
Which has better reviews, The Real App by Authentic Labs or Wholeheartedly Spend Ethically?
The Real App by Authentic Labs and Wholeheartedly Spend Ethically are both rated 5.0 out of 5 on the App Store, from 8 and 23 ratings respectively.
Do The Real App by Authentic Labs or Wholeheartedly Spend Ethically have ads?
Neither The Real App by Authentic Labs nor Wholeheartedly Spend Ethically shows ads.
Which is updated more often, The Real App by Authentic Labs or Wholeheartedly Spend Ethically?
The Real App by Authentic Labs ships an update every 3 months, and Wholeheartedly Spend Ethically every 3 months. Most recently, The Real App by Authentic Labs was updated on November 3, 2026 and Wholeheartedly Spend Ethically on November 3, 2026.

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