Milwaukee® ONE vs Brady Express Labels
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Milwaukee® ONE
This platform digitizes tool and equipment management, offering a centralized inventory system. Track tools, manage assignments, log purchase details, and set service reminders to streamline operations and enhance productivity. It also provides theft prevention features and team management capabilities.
- Digital tool inventory management
- Track tool location and status
- Assign tools to employees
- Log purchase information and warranties
- Set service reminders
- Remote tool lockout and shutdown
- Team management with permissions
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Introducing ONE-KEY™, the first digital platform for tools and equipment. Combining a free-to-use inventory program with the industry’s smartest tools, ONE-KEY™ provides a new level of control and access to information that will revolutionize the way work gets done. Get started today to streamline your productivity. A CENTRAL PLACE TO KEEP ALL YOUR TOOLS Keep the important information right at your fingertips. Snap receipts, log purchase info, set up service reminders, and assign tools out to your employees. BUILT AROUND YOU Manage your equipment down to the project level. Pull reports on recent spend, run inventory audits, even see the cradle-to-grave story of any item in your inventory. TRACK TOOLS ANYWHERE Keep a virtual eye on your things when you can’t. Any ONE-KEY™ app will automatically keep records of the last time it was within 100ft of your ONE-KEY™ compatible tools, allowing you to pinpoint missing items quickly. PREVENT THEFT & TAMPERING Protect your ONE-KEY™ compatible tool by locking it out whenever it’s not in use. If your tool is lost or stolen, render it useless by sending a remote shut-down command to the tool for the next time it comes within range of any open ONE-KEY™ app. MANAGE THE TEAM Need to set some boundaries for the guys in the field? Set up your complementary guest login to share with your team, allowing you to set permissions on who can change what. Note: Continued use of GPS running in the background can dramatically decrease battery life.
Brady Express Labels
Design, view, and print labels directly from your smartphone. Offers extensive design options, including multiple guides, barcode types, fonts, languages, and symbols. Streamline labeling with data import, sequence creation, barcode scanning, and text recognition features.
- Label design and printing from phone
- 11 label design guides
- 34 barcode symbologies
- 85 fonts and 34 languages
- Over 1,500 symbols
- Import data from spreadsheets
- Voice-to-text and photo-to-text
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Simple. Easy. Intuitive. Design, view, and print labels right from your phone. Overflowing with label design options, including 11 unique label design guides, 35 barcode symbologies, 85 fonts, 34 languages, and over 1,600 symbols. Improve labeling efficiency by importing data from spreadsheets, creating sequences, scanning data from barcodes, and with voice-to-text and photo-to-text features. Express Labels works with the Brady M211, BMP51, M511, BMP61, M610, M611, M710, i3311, i4311, i5300, i5311, i7500, and S3700 label printers.
Screenshots
Verdict
The clearest difference is monetization model: Milwaukee® ONE at free against Brady Express Labels's free with in-app purchases. Milwaukee® ONE also leads on rating (4.6 vs 4.3) and review sentiment (83% vs 63%). Brady Express Labels's advantage is iOS requirement (15.0 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Milwaukee® ONE holds the better App Store score, 4.6 against 4.3. That said, the two scores are not equally well evidenced: Milwaukee® ONE has 7.7K ratings behind it against 425, so its average is the more settled of the two. Written reviews point the same way: 83% of Milwaukee® ONE's written reviews are positive against 63% of Brady Express Labels's.
Milwaukee® ONE ships an update fortnightly, Brady Express Labels every 2 months. The most recent releases landed on November 8, 2026 and November 2, 2026 respectively.
| Parameter | Milwaukee® ONE | Brady Express Labels |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (7.7K ratings) — better | 4.3 (425 ratings) |
| Positive reviews | 83.0% of reviews — better | 62.9% of reviews |
| Number of ratings | 7.7K — better | 425 |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 115 MB | 313 MB |
| Age rating | 4+ | 4+ |
| Developer | Milwaukee Electric Tool, Corp. | Brady Corporation |
Customer experience
Milwaukee® ONE
Brady Express Labels
User reviews
Milwaukee® ONE
From 7.7K App Store ratingsWhat we love
- 👍 Helps keep track of tools
- 🔒 Ability to disable stolen tools
- 📝 Organizes tool inventory
- 🛠️ Customizable tool settings
- 💳 Tracks purchase info and warranties
Room to improve
- 🐛 Connectivity issues and app freezes
- 🔍 Limited Bluetooth range for tracking
- 🔋 Battery drain on Tick devices
- 🤔 Confusing or unintuitive interface
- 💰 Expensive Tick devices
Brady Express Labels
From 425 App Store ratingsWhat we love
- 🚀 Awesome printer
- 👍 Easy to use
- 🔋 Long-lasting battery
- 💡 Versatile label creation
- 🚀 Intuitive app interface
Room to improve
- 🐛 App crashes on startup
- 🐛 Bluetooth connection issues
- 🐛 Orientation issues when printing
- 🐛 Cartridge issues (false empty)
- 🐛 Difficult text editing
Bugs and requests
Milwaukee® ONE
Reported bugs
4 issues- Inventory data loss after updates
- Inability to exit 'maintenance mode'
- Inconsistent Bluetooth connectivity
- Difficulty adding new tools to inventory
Requested features
6 requests- Print or export tool inventory
- Automatic tool check-in/out system
- Geofencing and alerts for tool movement
- Integration with other tool brands
- Larger Bluetooth/GPS tracking range
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- Improved search and organization options
Brady Express Labels
Reported bugs
5 issues- App crashes immediately on launch
- Saved labels not working after update
- Orientation reverts unexpectedly when printing
- Cartridges marked as empty when not
- Text formatting issues (all uppercase)
Requested features
6 requests- Allow selective text editing
- Add default file location for cloud storage
- Provide backup/restore feature for saved labels
- Add copies field in wire wrap screen
- Improve text centering for multiple lines
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- Expand font options
In-app purchases
Milwaukee® ONE
No in-app purchases
Brady Express Labels
No in-app purchases
Questions
Is Milwaukee® ONE free?
Is Brady Express Labels free?
Which has better reviews, Milwaukee® ONE or Brady Express Labels?
Do Milwaukee® ONE or Brady Express Labels have ads?
Which is updated more often, Milwaukee® ONE or Brady Express Labels?
Other comparisons
