Comparison

iTOVi vs Modern Essentials Plus

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

iTOVi

This device helps users make informed decisions to reach personal wellness objectives. It offers a content library, enhanced report analysis, and improved client management tools for a better user and client experience.

Highlights
  • Personal wellness goal guidance
  • Content library
  • Revitalized report analysis
  • Client relationship management
  • Improved user experience
Features
Read full description

The iTOVi Scanner is an intuitive device that guides you in making better choices to achieve your personal wellness goals. iTOVi 3.0 carries all new features, including a content library, a revitalized report analysis based on your favorite reference books, new and improved client-relationship management tools, and a fresh overall experience for you and your clients.

About

Modern Essentials Plus

This app provides comprehensive information on essential oils, including uses, blends, and application methods. It offers solutions for various health conditions, personal care, and home needs, with features to organize and personalize your oil usage.

Highlights
  • Essential oil uses and blends
  • Condition and symptom search
  • Simple Solutions protocols
  • Personal care recipes
  • Oil inventory tracking
  • Favorite product marking
Features
Read full description

Get your dōTERRA® oils game on—anytime, anywhere—with the #1 app for Wellness Advocates! Modern Essentials® Plus delivers all you need to know for using, sharing, and succeeding with essential oils. It is the most comprehensive app for all dōTERRA® oils, blends, and products! Two ways to get going: • “Basic” app—thousands of uses for dōTERRA® oils and blends for a low, one-time fee. • “Full Access” monthly or yearly subscription—features noted below with an asterisk (*). Here’s the in-depth information included for each dōTERRA® oil and blend: • Primary uses • Secondary and tertiary uses (single oils)* • "Simple Solutions" protocols* • Application methods • Body systems* • Safety data • Detailed usage and application charts* • Chemical constituents* • Extraction methods • Aromatic influences • Blend classifications • Blending compatibilities • Historical uses • Scientific and medical research references (coming soon)* Here’s what’s in "My Usage Guide"—the working core of the app: • Instantly search through hundreds of conditions and symptoms to find primary recommended oils, blends, supplements*, and personal care products*. • Find secondary and tertiary recommendations of oils and blends.* • Get "Simple Solutions" protocols.* • Access recipes for personal care, health, cooking, cleaning, and home care.* Here’s how to organize and personalize your app:* • Mark your favorite products. • Bookmark conditions for quick-and-easy reference. • Track your current essential oil inventory to see which recommended oils you already have for any condition. • Make a wish list for easy ordering. • Write personal notes for any product or condition. Here’s a list of current app languages:+ • Chinese (simplified) • Dutch • English • French • German • Italian • Japanese • Portuguese • Spanish • Russian • More on the way! +Each language version is based on the most recent edition of the Modern Essentials® Handbook in that language. Both “Basic” and “Full Access” apps will be updated free of charge as new editions are written and translated. DISCLAIMER The information contained in this app is not intended to diagnose, treat, cure, prevent or otherwise reduce the effects of any disease or ailment. Consult a licensed, qualified health care provider for diagnosis, medical care, and treatment. AromaTools®, is a true third-party company that does not profit from the sales of essential oils. It is not sponsored by, affiliated with, or endorsed by any essential oil company. 

 Subscription payment will be charged to your iTunes Account at confirmation of purchase. 
 
Account will be charged for renewal within 24-hours prior to the end of the current period at the purchase price.

 Your subscription will automatically renew unless cancelled at least 24 hours before the end of the current period. You can cancel anytime with your iTunes account settings. 

 Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication. 
 
You can manage or turn off auto-renew in your Apple ID Account Setting any time after purchase. For additional information please see: https://www.aromatools.com/privacy-policy https://www.aromatools.com/terms

Screenshots

iTOVi4 screens
Modern Essentials Plus4 screens

Verdict

The call

The clearest difference is price: iTOVi at Free against Modern Essentials Plus's $3.99. iTOVi also leads on rating (4.7 vs 3.9) and in-app purchases (none vs 11). On ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

iTOVi is free to download; Modern Essentials Plus costs $3.99 up front. Modern Essentials Plus sells 11 in-app purchases, starting at $1.99 per month. iTOVi asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

iTOVi holds the better App Store score, 4.7 against 3.9. That said, the two scores are not equally well evidenced: iTOVi has 4.7K ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 34% of iTOVi's written reviews are positive against 17% of Modern Essentials Plus's.

UpkeepUpdate frequency

iTOVi ships an update every 9 days, Modern Essentials Plus every 5 weeks. Both last shipped on September 23, 2026.

Scorecard7 real differences · 3 level
iTOVi versus Modern Essentials Plus: the parameters behind the verdict, then further details
ParameteriTOViModern Essentials Plus
PriceFree — better$3.99
Rating4.7 (4.7K ratings) — better3.9 (13 ratings)
Positive reviews34.3% of reviews — better16.9% of reviews
Number of ratings4.7K — better13
Update frequencyEvery 9 days — betterEvery 5 weeks
AdsNoNo
In-app purchasesNo — betterYes
MonetizationAd-supported — betterFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.6 — better16.6
Further details — not scored
Size260 MB27 MB
Age rating4+17+
DeveloperLynx Insight, LLCAromaTools

Customer experience

iTOVi

All ratings4,732 ratings
Positive92.1%
Neutral2.7%
Negative5.3%
Written reviews108 reviews
Positive34.3%
Neutral17.6%
Negative48.1%

Modern Essentials Plus

All ratings13 ratings
Positive76.9%
Neutral0.0%
Negative23.1%
Written reviews160 reviews
Positive16.9%
Neutral7.5%
Negative75.6%

User reviews

iTOVi

From 4.7K App Store ratings

What we love

  • 🙏🏼💜 Great Tool for Essential Oil Advocates
  • 🚀 Accurate & amazing
  • 🚀 Excellent customer service
  • 🚀 Excellent tool
  • 🚀 Works perfectly!

Room to improve

  • 🐛 Not connecting
  • 🐛 Pairing
  • 🐛 App keeps shutting down unexpectedly
  • 🐛 Can't get it to work
  • 🐛 It's not scanning

Modern Essentials Plus

From 13 App Store ratings

What we love

  • 👍 Helpful resource for essential oils
  • 👍 Practical and complete information
  • 👍 User-friendly interface
  • 👍 Good for quick reference
  • 👍 Worth the small investment (for some)

Room to improve

  • 🐛 App crashes frequently
  • 🐛 App won't open
  • 🐛 Frequent bugs and glitches
  • 🐛 Outdated content, not updated
  • 🐛 Subscription model is disliked

Bugs and requests

iTOVi

Reported bugs

6 issues
  • App crashes
  • Bluetooth connection issues
  • Slow scanning
  • Missing data in reports
  • Compatibility issues
Show 1 more
  • Login screen freezes

Requested features

3 requests
  • Emotion and physical chart
  • Dark mode option
  • Advanced analytics dashboard

Modern Essentials Plus

Reported bugs

15 issues
  • App crashes immediately upon opening
  • App stops functioning entirely
  • Search functionality not working
  • App closes automatically when opening
  • App freezes on loading screen
Show 10 more
  • Login screen freezes
  • Update causes app to not open
  • Subscription not recognized after payment
  • Cannot access certain sections (e.g., Supplements)
  • Drop down menu and search functionality broken
  • Oil information pages are mixed up
  • Clicking on one oil brings up another
  • Cannot delete items from wish list within inventory
  • App closes when accessing search
  • App support link leads to 404 error

Requested features

8 requests
  • Update app with new oils
  • Add original blend names in English
  • Allow entering special oils into inventory
  • Improve inventory section (quantity, size, location)
  • Add dark mode
Show 3 more
  • Translate app to Russian
  • Allow sharing app with iPad
  • Make app free or pay once with full access

In-app purchases

None

iTOVi

No in-app purchases

11 purchases

Modern Essentials Plus

Subscriptions2
  • Full Access (Monthly)1 Month trial$1.991 Month
  • Full Access (Yearly)1 Month trial$19.991 Year
One-time9
  • English language$3.99
  • Idioma português$3.99
  • Lengua española$3.99
Show 6 more
  • Italian Language$3.99
  • Russian Language$3.99
  • Japanese Language$3.99
  • Simplified Chinese$3.99
  • Korean Language$3.99
  • German Language$3.99

Questions

Is iTOVi free?
iTOVi is free to download, with no in-app purchases.
Is Modern Essentials Plus free?
Modern Essentials Plus costs $3.99, and also offers in-app purchases.
Which has better reviews, iTOVi or Modern Essentials Plus?
iTOVi is rated higher. iTOVi averages 4.7 out of 5 from 4.7K ratings, while Modern Essentials Plus averages 3.9 from 13 ratings.
Do iTOVi or Modern Essentials Plus have ads?
Neither iTOVi nor Modern Essentials Plus shows ads.
Which is updated more often, iTOVi or Modern Essentials Plus?
iTOVi ships an update every 9 days, and Modern Essentials Plus every 5 weeks. Most recently, iTOVi was updated on September 23, 2026 and Modern Essentials Plus on September 23, 2026.

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