Comparison

Utiful vs Stepflow

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Utiful

This app provides a dedicated photo filing system to organize your images outside of the main camera roll. It allows you to sort photos into custom categories, keep utility images separate, and maintain a clean main gallery. Photos are backed up to iCloud and synced across devices.

Highlights
  • Move photos out of camera roll
  • Sort photos into separate categories
  • Keep utility photos separate
  • Sync folders across iOS devices
  • Passcode lock for folders
  • Import/export photo folders
Features
Read full description

Utiful is the photo organizer that Apple forgot to build. As featured in The Wall Street Journal. Are you frustrated that the Apple Photos app mixes everything—and won't let you create real order? Unlike Apple Photos and other photo apps, Utiful lets you: • Move photos out of your camera roll and outside of the main gallery—finally! • Sort your photos into separate categories—work, hobbies, personal, and more. • Keep utility photos like documents, receipts, and IDs out of your main gallery. • Keep your main gallery clean and tidy. How Utiful Works: • Use Utiful to move photos out of your camera roll and save them to Utiful folders. • The photos are removed from the camera roll but kept in your Utiful folders. • Your Utiful folders are automatically backed up to your iCloud Backup. • The Utiful sync feature lets you access your folders across all your iOS devices. Utiful’s further unique features include: • Save photos to Utiful folders straight from the Photos app. • Take photos with the folder camera that save directly to the folder. • Manually rearrange photos in a folder—just the way you like. • Protect your Utiful folders with a passcode lock (Touch ID and Face ID supported). • Import/export photo folders from/to computer, cloud storage, external hard drives, also wirelessly via AirDrop. Who Uses Utiful: • Professionals & freelancers keeping work photos separate from personal ones • Contractors & service providers managing before/after project pictures • Doctors & lawyers organizing reference photos, evidence, and case documentation • Hobbyists & creatives storing inspiration, artwork, and craft ideas • Everyday users organizing screenshots, receipts, IDs, and notes by category as well as reference pictures such as haircuts, clothes, fitness tracking, songs identified with Shazam etc. Quick Start Guide: 1. Open Utiful, tap "Add Photos", select photos from the camera roll and tap "Move". 2. Or, while in the Photos app, select photos, tap Share and choose "Save to Utiful". All photo, video, GIF, and RAW formats are supported. Original image quality & metadata are preserved. The full feature list, User’s Manual, and tutorial videos are available anytime in the app’s settings. Download Utiful today and take control of your photo library! Subscription & Free Trial New users get a free trial before the subscription begins. After the free trial, your subscription automatically renews annually unless canceled at least 24 hours before the billing period ends. You can manage your subscription in Settings > Apple ID > Subscriptions. Terms of Use: utifulapp.com/terms.html Privacy Policy: utifulapp.com/privacy.html

About

Stepflow

This app offers a community-driven platform for creating and discovering detailed, step-by-step tutorials. Users can learn new skills, share their knowledge, and connect with creators across various interests like makeup, crafts, and DIY.

Highlights
  • Structured step-by-step tutorials
  • No skipped steps
  • Combine video, photo, and audio
  • Community-driven feed
  • Create tutorials in-app
  • Save and organize flows
  • Discover diverse categories
Features
Read full description

Stepflow – Learn anything. Step by step. Stepflow is the #1 global step-by-step tutorial community for real, complete guides. With no missing steps. No algorithm. You decide what shows up in your feed. Get inspired by exciting projects, learn skills for life, and discover new talents within yourself. Or share your own knowledge and help others improve, step by step. #Real tutorials. Finally complete. With Stepflow, you get exactly what’s missing elsewhere: + Structured step-by-step tutorials + No skipped steps + Content you can actually follow and recreate #Your content, your style A standardized step-by-step layout combined with video, photo, and audio uploads makes every tutorial flow unique: + Explain complex topics in a simple way + Freely combine formats + Share knowledge without limits #Community over algorithm On Stepflow, it’s not a feed that controls you. It’s a community that helps you grow: + Find creators who truly inspire you + Follow your interests, not trends + Connect with like-minded people #Share your knowledge with the world Create your own tutorials and build your expertise: + Create step-by-step flows directly in the app + Help others learn new skills + Become part of a global knowledge community #Discover what interests you Find content you can actually use: + Tutorials from your favorite creators + Inspiring collections and categories + Ideas from Beauty & Food to DIY & Business #Collect, save, create Organize your knowledge and inspiration: + Save flows for later + Create your own collections + Build visual collages of your ideas From makeup guides and simple recipes to DIY projects and creative ideas for your home: With Stepflow, you’ll learn skills that truly enrich your life.

Screenshots

Utiful4 screens
Stepflow4 screens

Verdict

The call

The clearest difference is rating: Stepflow at 5.0 against Utiful's 4.1. Utiful's advantage is ads (none vs shown) and ratings volume (804 vs 1). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Utiful sells 6 in-app purchases, starting at $6.99 per month and Stepflow sells 8 in-app purchases, starting at $2.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Stepflow holds the better App Store score, 5.0 against 4.1. That said, the two scores are not equally well evidenced: Utiful has 804 ratings behind it against 1, so its average is the more settled of the two.

Scorecard3 real differences · 7 level
Utiful versus Stepflow: the parameters behind the verdict, then further details
ParameterUtifulStepflow
PriceFreeFree
Rating4.1 (804 ratings)5.0 (1 ratings) — better
Positive reviews55.6% of reviews—
Number of ratings804 — better1
Update frequencyFortnightly—
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFreemiumFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better16.4
Further details — not scored
Size26 MB69 MB
Age rating4+17+
DeveloperUtiful Software GmbHStepflow GmbH

Bugs and requests

Utiful

Reported bugs

4 issues
  • Photos become degraded or corrupted after transfer
  • Inability to move photos back to camera roll without data loss
  • Inconsistent behavior when importing/exporting photos
  • Frequent crashes and errors when performing basic functions

Requested features

5 requests
  • Add search and filtering options
  • Ability to edit photos within the app
  • Integrate with more sharing apps
  • Allow sub-folders within folders
  • Option to set custom folder icons

Stepflow

Not enough reviews yet to summarise bugs or requests.

In-app purchases

6 purchases

Utiful

Subscriptions6
  • Utiful All Access (Month)2 variants$6.991 Month
  • Utiful All Access (Year)1 Month trial3 variants$49.991 Year
  • Utiful All Access (Year)1 Year trial$49.991 Year
Show 3 more
  • Utiful All Access (Year)6 Months trial$49.991 Year
  • Utiful All Access (Year)3 Months trial$49.991 Year
  • Utiful All Access (Year)2 Months trial$49.991 Year
8 purchases

Stepflow

Subscriptions3
  • Stepflow+ (Weekly Plan)$2.997 Days
  • Stepflow+ (Monthly Plan)$10.991 Month
  • Stepflow+ (Yearly Plan)$69.991 Year
One-time5
  • 10x Draft flow$0.99
  • Donation$0.99
  • 5x Private flow$1.99
Show 2 more
  • 5x Private collection$1.99
  • 10x Bookmark$1.99

Questions

Is Utiful free?
Utiful is free to download, with in-app purchases available.
Is Stepflow free?
Stepflow is free to download, with in-app purchases available.
Which has better reviews, Utiful or Stepflow?
Stepflow is rated higher. Utiful averages 4.1 out of 5 from 804 ratings, while Stepflow averages 5.0 from 1 ratings.
Do Utiful or Stepflow have ads?
Stepflow shows ads; Utiful does not.

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