ScreenCloud Player vs UrbanLoop
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ScreenCloud Player
Transform any iOS device into a digital sign. Easily control content like images, videos, and web pages remotely through a web platform. Ideal for businesses needing a simple way to manage displays.
- Digital signage creation
- Remote content management
- Playlist creation
- Supports videos, photos, and web pages
- AirPlay mirroring
- Guided Access mode integration
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ScreenCloud Digital Signage Screens and displays are everywhere, each of them hungry for images, videos, web pages, and all manner of content. But getting that content onto them is needlessly complicated. You already have the content; you already own the screens. Shouldn’t connecting the two be easier? Welcome to ScreenCloud. This app will turn any iOS device into a digital sign, fully controllable through ScreenCloud. Getting Started Launch the player then enter the pairing code into the ScreenCloud website to start displaying your content. You can create playlists of videos, photos, websites, and apps such as social media feeds. Configuration To configure the player, simply press and hold the screen to access settings. For long term usage we recommend turning on Guided Access mode. AirPlay Mirroring To mirror to an Apple TV start the player then turn on AirPlay mirroring. Support Please consult the ScreenCloud website or email the team. support@screen.cloud
UrbanLoop
Manage digital signage from a central workspace. Easily add images, videos, documents, and web pages to create playlists and update displays in real time across multiple locations. Ideal for restaurants, classrooms, and businesses needing to display dynamic content.
- Content management (images, videos, documents)
- Playlist creation and scheduling
- Real-time display updates
- Integration with Google Slides and Drive
- Web page and live stream support
- Remote management and troubleshooting
- Offline playback support
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Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).
Screenshots
Verdict
The clearest difference is review sentiment: UrbanLoop at 92% against ScreenCloud Player's 38%. UrbanLoop also leads on rating (4.8 vs 2.6) and update cadence (every 3 weeks vs every 5 months). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
UrbanLoop holds the better App Store score, 4.8 against 2.6. Both are backed by a comparable volume of ratings — 11 and 18 respectively. Written reviews point the same way: 38% of ScreenCloud Player's written reviews are positive against 92% of UrbanLoop's.
ScreenCloud Player ships an update every 5 months, UrbanLoop every 3 weeks. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | ScreenCloud Player | UrbanLoop |
|---|---|---|
| Price | Free | Free |
| Rating | 2.6 (11 ratings) | 4.8 (18 ratings) — better |
| Positive reviews | 37.5% of reviews | 91.7% of reviews — better |
| Number of ratings | 11 | 18 — better |
| Update frequency | Every 5 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod, Mac, Apple TV — better |
| Requires iOS | 15.6 | 15.6 |
| Further details — not scored | ||
| Size | 4 MB | 97 MB |
| Age rating | 4+ | 4+ |
| Developer | ScreenCloud | Behrang Nosrat Makouei |
Customer experience
ScreenCloud Player
UrbanLoop
In-app purchases
ScreenCloud Player
No in-app purchases
UrbanLoop
No in-app purchases






