Art Basel vs IRCODE

The Art Basel app is your comprehensive tool for exploring Art Basel shows worldwide. An entirely new, personalized experience at your fingertips—crafted to make the most of your Art Basel visit. Discover, learn, find, and schedule with ease. AI Features: - AI Companion: Your go-to source for everything that makes Art Basel unforgettable. Explore galleries, uncover artist biographies, understand historical significance, and get insights into artworks. Plus, it’s your guide to local dining, must-see sights, hotels, and everything you need to make the most of your Art Basel experience. - Art Basel Lens: – AI Camera Recognition: Point, capture, and learn. Scan artworks on display at the fair to reveal artist and gallery information. Then share your discovery with your friends. Other key features: - Full Program Access: Browse all program highlights, artworks, galleries, conversations, and events—plus curated city activities tailored to your tastes. - Personalized Scheduling and calendar syncing: RSVP to events and sync them with your calendar for a hassle-free experience. - Promoted Services & Offers: Art Basel VIPs can unlock exclusive partner benefits and offers during the show, designed to enhance the experience. - Digital Map to explore the fair and understand where everything is located at Art Basel - Audio guide for Unlimited and Parcours in Art Basel in Basel fair. Whether you’re attending for the first time or returning to explore further, the Art Basel app ensures you never miss a moment.

Imagine walking through a city, watching your favorite show, or standing before a piece of art - and instantly unlocking hidden stories, exclusive access, or the ability to shop what you see. With IRCODE, the world around you comes to life. Sports. Music. Fashion. Film. Art. Retail. If you can see it, you can experience it - in real time. IRCODE transforms everyday moments into interactive gateways. Scan images, screens, and products to reveal the digital layer behind them - from behind-the-scenes footage and live offers to direct shopping and discovery. Powered by on-device object detection and recognition, IRCODE identifies what you're looking at instantly — no data sent to the cloud, no delay, no compromise on privacy. Your camera sees more. Your data goes nowhere. Right now, IRCODE is invitation-only, with a growing collection of enabled visuals and experiences. But that's changing fast. Follow @myircode to see what's live and what's next. How It Works: • Scan - Point your camera at enabled images, products, ads, or screens. • Unlock - Instantly access exclusive content, offers, and experiences. • Discover - Engage deeper with the world around you in ways you've never imagined. Download IRCODE and step into the future of interactive visuals, where everything you see can tell a story, connect you to something new, or invite you to be part of the moment.