Comparison

Baby's Days vs Imi

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Baby's Days

This comprehensive childcare management system streamlines daily operations for providers and enhances parental involvement. It digitizes paperwork, tracks child development with multimedia, and facilitates secure communication and record-keeping.

Highlights
  • Digital record-keeping and paperwork removal
  • Child development tracking with photos/videos
  • Daily activity logging (feeds, sleep, toileting)
  • Digital parent signature for policies and accidents
  • Visitor sign-in with digital signature
  • Attendance tracking
  • Learning journey and next steps management
Features
Read full description

Baby's days is the most established and most advanced childcare management system in the industry, evolving its secure system since April 2009 for a broad spectrum of childcare providers ranging from childminders, to nurseries and preschools. We pride ourselves in working together with customers to gauge what they really want from a childcare management system and bridge the gap between the child's learning and parental involvement. We are so much more than "just a system for tracking progress" we can and will remove 99% of your paperwork by allowing you to run your business entirely online with parental interaction every step of the way. The Baby's Days App makes life easier for Baby's Days customers and parents too, our sophisticated App will furthermore speed up your working day. As well as tracking each child's learning and development with the use of observations, next steps, COEL, videos and photos you can run your entire childcare business from our app. Just like the web version, the App offers so much more than other Childcare Apps on the market. Parents can login and use it too, again making their lives that little bit easier. The PIN Protected App compliments the web version wonderfully pinpointing the most used features and putting them together. The App allows Childcare Practitioners to: Manage their setting including adding Administrators, Children, setting up Parental Access, editing your Profile, adding Diary Helpers, adding Rooms, and viewing Children's Birthdays, recording daily activities such as bottle feeds, sleep times, sun cream applications and toileting. Edit and view the Daily Checklist seeing at a glance what needs to be done not only today but any day of the year. Assign contracts, policies and permissions for parents to sign digitally directly on the app. Sign in and verify Visitors with our sophisticated Digital Signature feature. View and create Diaries for each child in the setting, allowing you to complete notes, upload photos and videos, add observations and record the child's day in full. Update each child's development and achievements within their learning journey including adding observations, COEL, photos, videos, next steps, and of course 450 sample next steps ready for you to assign to any child. Add medications and Accidents to the system and request that parents sign using the sophisticated Digital Signature feature. Record each child's attendance at literally the click of a button with the fantastic one touch in and out feature. View and upload photographs and videos to each child's gallery and link these photographs and videos to the child's progress section too. With over 100 features as standard, there is no other system anywhere in the world as advanced as Baby's Days.

About

Imi

This app guides parents in fostering their child's development from birth to age eight through playful activities. It helps record achievements, suggests appropriate learning experiences, and allows sharing progress with others. The secure platform ensures data privacy and supports a child's journey to thrive.

Highlights
  • Bespoke learning journey guidance
  • Record child's achievements and development
  • Suggest appropriate next learning steps
  • Create a shareable journal of achievements
  • Secure and encrypted data storage
  • Add multiple children's profiles
Features
Read full description

A child's brain grows 80-90% of its adult size before school. This time you have together from birth is really important to maximise your child’s learning. Imi has been designed to help you tenderly offer appropriate learning experiences for your child as you go about your daily life. Imi is a bespoke learning journey app that will guide you in gently fostering the development of your child from birth until the age of eight. Should you have a young baby, toddler or pre-schooler … you can begin today – it can never be too late! Key Features: • Add multiple children • Record your child’s achievements and development from any age up to their eighth birthday • Add optional photographs and comments to each achievement • Appropriate choices of next steps are suggested with ideas on how to offer the learning opportunity • Look back on the many remarkable things your child has achieved • Download and print or share a journal of achievement – similar to a baby book • Track your child’s achievements anywhere, anytime; all you need is an internet connection • Easily share progress with family, friends, Healthcare professionals, Early Years settings and Teachers • SECURE: Passworded software, where all data sent is encrypted, backed up and securely stored on Microsoft secure servers. Baby milestones are more than first smiles, first teeth and first steps. Their development and achievements are constant! Every interaction you have with your little one is contributing to the growth of their brain and aiding in giving them the skills that will enable them to thrive as they attend school and into adulthood. As the parent, you are your child’s first educator. Research and our own experience have taught us that it is the quality of the interaction rather than the amount of time spent carrying it out that really counts but it helps if you know what comes next as your child grows up. This is why Imi was created! Through this bespoke educational journey, the Imi app guides you in playful activities to boost your child’s learning and development without hot-housing or pressuring your child to perform. Based on in-depth research, Imi will guide you with a choice of appropriate ideas for your child to experience. Imi enables these learning opportunities to be organised through your normal daily routines, playthings, and by planning experiences and family times, linked to what your child is currently interested in. Traditional milestone charts detailing when a baby may roll over, sit up, or speak can simply produce worry and anxiety that your baby isn’t developing normally when they are probably fine! Imi’s suggested next steps are produced based on what your baby or child can already do and what, therefore, they are likely to achieve next. If your child does have any sort of delay, Imi is a wonderful way to help you to focus on what your child has achieved and give you ways in which to concentrate on how to support and appropriately encourage progress. After you have marked a step, such as ‘Finds hands and feet interesting’ (yes – a real achievement! EVERYTHING is new to your baby) as achieved, you will see a selection of possible next steps to choose from. Each of these milestones are supported with practical and helpful ideas on how to help your little one. After all, no baby is born with a handbook! With a simple tap, you can attach a photo and/or a comment as evidence of your son or daughter’s achievement. This makes Imi the perfect way to keep a record of your child’s learning and their first experiences of the world – rather than scattered across the ‘Pictures’ folder on your phone! Later you can then choose to download the whole Journal, or at any point, as you choose. Check out the Imi website www.myimi.uk For any support issues contact hello@myimi.uk

Screenshots

Baby's Days4 screens
Imi4 screens

Verdict

The call

The clearest difference is review sentiment: Baby's Days at 59% against Imi's 0%. Baby's Days also leads on price (Free vs $0.99) and in-app purchases (none vs 4). Imi's advantage is iOS requirement (10.0 vs 14.6). On ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Baby's Days is free to download; Imi costs $0.99 up front. Imi sells 4 one-off in-app purchases. Baby's Days asks for nothing beyond the download.

UpkeepUpdate frequency

Baby's Days ships an update every 2 weeks, Imi every 2 months. The most recent releases landed on October 19, 2026 and October 6, 2026 respectively.

Scorecard6 real differences · 2 level
Baby's Days versus Imi: the parameters behind the verdict, then further details
ParameterBaby's DaysImi
PriceFree — better$0.99
Positive reviews59.4% of reviews — better0.0% of reviews
Update frequencyEvery 2 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFreemium — betterPaid
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS14.610.0 — better
Further details — not scored
Size59 MB9 MB
Age rating12+4+
DeveloperSysIQQuality Early Years Ltd

Customer experience

Baby's Days

Written reviews69 reviews
Positive59.4%
Neutral4.3%
Negative36.2%

Imi

Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Baby's Days

Reported bugs

19 issues
  • Server response error 0
  • Update download frozen
  • Recurring event feature not adding subsequent dates
  • Cannot save photos
  • Many bugs, frequent login issues
Show 14 more
  • Lost entire parent questionnaire after signing
  • Unable to save changes when adding invoices
  • Error messages when trying to log in
  • Payment failure bug
  • App crashes when opening photos
  • Latest update is terrible, crashes regularly
  • Cannot swipe between photos in media section
  • Documents cannot be viewed or downloaded
  • App keeps crashing since an update
  • Cannot access things requiring a signature
  • Cannot see feed from previous days
  • Alexa integration issues
  • Notification system issues
  • Second parent parental access notifications are annoying

Requested features

11 requests
  • Watch app functionality
  • Ability for parents to download all photos/videos
  • Consolidate app sections (diary, live feed, children)
  • Optional email notifications for parents
  • Ability to log assistants' daily register on the app
Show 6 more
  • Improve photo viewing and scrolling
  • Make gallery viewing easier
  • Dark mode option
  • More intuitive login process for parents
  • Ability to view or download documents
  • Fix recurring event feature

Imi

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Baby's Days

No in-app purchases

4 purchases

Imi

One-time4
  • 1 Month$3.99
  • 3 Months$9.99
  • 6 Months$17.99
Show 1 more
  • One Year$33.99

Questions

Is Baby's Days free?
Baby's Days is free to download, with no in-app purchases.
Is Imi free?
Imi costs $0.99, and also offers in-app purchases.
Do Baby's Days or Imi have ads?
Neither Baby's Days nor Imi shows ads.
Which is updated more often, Baby's Days or Imi?
Baby's Days ships an update every 2 weeks, and Imi every 2 months. Most recently, Baby's Days was updated on October 19, 2026 and Imi on October 6, 2026.

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