CtrlMovie vs HoloModels Location
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CtrlMovie
Control the narrative of interactive feature films and games by making decisions for the protagonist. Save your progress and achievements to your account across different CtrlMovie experiences. This companion app enhances your viewing and gaming sessions.
- Make decisions in interactive films
- Control story progression
- Link to CtrlMovie games
- Save achievements and progress
- Companion app functionality
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The CtrlMovie app allows you to make decisions for the protagonist at screenings of CtrlMovie interactive feature films. Be it at your local movie theatre or at home on your favourite gaming platform, you and your friends collectively control the movie's story. You can also link the app to any CtrlMovie game, allowing you to save hard earned achievements and progress to your CtrlMovie account. Please note: This is a companion app to your CtrlMovie account. In order to use the app you will need to use it whilst watching a CtrlMovie in a movie theatre, or a CtrlMovie game at home such as ‘Late Shift – Your Decisions Are You’.
HoloModels Location
Bring official anime and video game characters to life in augmented reality. Pose, resize, and customize digital figures with accessories to create unique scenes for illustration or display. Save your favorite poses and expressions.
- AR character placement
- Adjustable character size
- Accessory and room customization
- Diorama creation
- Pose and expression saving
- Illustration tool
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A digital figure application that lets you enjoy official characters from anime and video games in AR! 【How to enjoy AR】 (1) Pose freely! Fully operational! (2) Adjust the size from palm-sized to life-size! (3) Design dolls and use them as tools for illustration creation! (4) Rooms, weapons and other accessories are also available! Diorama creation! 【How to use Holomodels 】 1) Recognize the floor and walls by calibration (camera adjustment) and display the digital figure rack. The package of your digital figure is placed on the rack. (2) Tap the package to remove the digital figure and display it anywhere you like. (3) By applying the spray, you can perform various operations. *Compatible sprays vary depending on the digital figure. (4)After you have created a pose or expression to your liking, you can save or retrieve that pose or expression by using the specific spray function. 【Key Points of Operation】 (1) Digital figures are displayed more stably in an environment with a floor or wall with a clear pattern such as wood grain. Do not hide the out-camera while playing. (2) Hold down and tap the center of the screen with the "+" mark in the center of the screen to select an object (such as a digital figure) to "hold" it in your hand. 【Operating Environment】 Limited to models that support ARKit. iOS 15.0 or higher is required. 【Bug Reports and Inquiries】 Please contact us using the inquiry form on the official website. https://gugenka.jp/contact/ sales agency ©Gugenka®
Screenshots
Verdict
The clearest difference is review sentiment: HoloModels Location at 67% against CtrlMovie's 31%. HoloModels Location also leads on rating (4.4 vs 4.2) and monetization model (free vs ad-supported). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
HoloModels Location holds the better App Store score, 4.4 against 4.2. Both are backed by a comparable volume of ratings — 14 and 13 respectively. Written reviews point the same way: 31% of CtrlMovie's written reviews are positive against 67% of HoloModels Location's.
CtrlMovie ships an update every 2 weeks, HoloModels Location every 3 weeks. The most recent releases landed on October 6, 2026 and October 14, 2026 respectively.
| Parameter | CtrlMovie | HoloModels Location |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (14 ratings) | 4.4 (13 ratings) — better |
| Positive reviews | 31.3% of reviews | 66.7% of reviews — better |
| Number of ratings | 14 — better | 13 |
| Update frequency | Every 2 weeks — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 46 MB | 220 MB |
| Age rating | 4+ | 4+ |
| Developer | CtrlMovie | Gugenka Inc. |
Customer experience
CtrlMovie
HoloModels Location
Bugs and requests
CtrlMovie
Not enough reviews yet to summarise bugs or requests.
HoloModels Location
Reported bugs
13 issues- Pose spray causes slight pose shifts
- Pose shifts when re-applying spray
- Eyes change direction on pose confirmation
- Hips shift when editing pose
- Character flies away in low light
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- Pose drifts when using spray
- Pose drifts when adjusting
- Pose spray causes pose to shift
- Character tilts when using pose spray
- Purchased figures not displaying
- App shows 'AR not supported' despite compatibility
- App becomes unusable after updates
- Mobile data shows as off when it's on
Requested features
18 requests- Allow pose editing in viewer mode
- Simplify pose adjustment flow (remove spray)
- Allow selecting figures without rack
- List joints for easier manipulation
- Improve ground recognition for evening shots
Show 13 moreShow fewer
- Add auto-perspective and image import
- Allow multiple figures in simple mode
- Enable friend screen sharing for co-op photos
- Add face light feature
- Allow saving poses, hands, and expressions
- Separate controls for face, upper body, lower body
- Enable move/rotate in pose creation screen
- Add preset finger poses
- Allow displaying only specific joints
- Add animation support for photos
- Support VRM models
- Add more characters and IPs
- Add seasonal free items
In-app purchases
CtrlMovie
No in-app purchases
HoloModels Location
No in-app purchases
Questions
Is CtrlMovie free?
Is HoloModels Location free?
Which has better reviews, CtrlMovie or HoloModels Location?
Do CtrlMovie or HoloModels Location have ads?
Which is updated more often, CtrlMovie or HoloModels Location?
Other comparisons
