CtrlMovie vs HoloModels（ホロモデル）
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CtrlMovie
Control the narrative of interactive feature films and games by making decisions for the protagonist. Save your progress and achievements to your account across different CtrlMovie experiences. This companion app enhances your viewing and gaming sessions.
- Make decisions in interactive films
- Control story progression
- Link to CtrlMovie games
- Save achievements and progress
- Companion app functionality
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The CtrlMovie app allows you to make decisions for the protagonist at screenings of CtrlMovie interactive feature films. Be it at your local movie theatre or at home on your favourite gaming platform, you and your friends collectively control the movie's story. You can also link the app to any CtrlMovie game, allowing you to save hard earned achievements and progress to your CtrlMovie account. Please note: This is a companion app to your CtrlMovie account. In order to use the app you will need to use it whilst watching a CtrlMovie in a movie theatre, or a CtrlMovie game at home such as ‘Late Shift – Your Decisions Are You’.
HoloModels（ホロモデル）
This app allows users to pose and photograph digital figures on their smartphone. Customize poses, resize figures from palm-sized to life-sized, and share your creations through the built-in social network.
- Customize figure poses
- Take photos anywhere
- Resize figures
- Built-in social networking
- Share user-created poses
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"A New Way to Support Your Favorites — “HoloModels” “HoloModels” is an app that lets you carry, control, and photograph digital figures using just a single smartphone. With intuitive controls, you can easily adjust poses and share your photos through the built-in social networking feature. ◆ Freely Customize Figure Poses Simply move the figure’s joints with intuitive controls. Create your own original poses just the way you like! ◆ Take Photos of Your Favorite Anytime, Anywhere Resize figures from palm-sized to life-sized. Enjoy taking photos with your favorite characters wherever you go! ◆ Share Everyday Moments on the In-App SNS You can also save and use poses created by others. Share photos taken with HoloModels with other users! [Bug Reports & Inquiries] Please contact us via the inquiry form on our official website. https://gugenka.jp/en/contact Publisher: ©Gugenka®"
Screenshots
Verdict
The clearest difference is review sentiment: HoloModels（ホロモデル） at 100% against CtrlMovie's 31%. HoloModels（ホロモデル） also leads on monetization model (free vs ad-supported). CtrlMovie's advantage is ratings volume (14 vs 1) and rating (4.2 vs 4.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CtrlMovie holds the better App Store score, 4.2 against 4.0. That said, the two scores are not equally well evidenced: CtrlMovie has 14 ratings behind it against 1, so its average is the more settled of the two. Written reviews complicate that: 31% of CtrlMovie's written reviews are positive against 100% of HoloModels（ホロモデル）'s, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on September 15, 2026 and September 16, 2026 respectively.
| Parameter | CtrlMovie | HoloModels（ホロモデル） |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (14 ratings) — better | 4.0 (1 ratings) |
| Positive reviews | 31.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 14 — better | 1 |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 46 MB | 266 MB |
| Age rating | 4+ | 4+ |
| Developer | CtrlMovie | Gugenka Inc. |
Customer experience
CtrlMovie
HoloModels（ホロモデル）
In-app purchases
CtrlMovie
No in-app purchases
HoloModels（ホロモデル）
No in-app purchases
