Format vs Wanilla
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Format
Build and manage a professional online portfolio with beautiful themes and integrated business tools. Showcase your work, promote and sell it, and update your site on the go. This platform supports creatives at every stage of their business.
- Build stunning online portfolios
- Manage gallery and collection pages
- Create and edit blog posts
- Promote and sell your work
- Update website on the go
- Password protect galleries
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Meet Format, the portfolio platform that empowers creatives to succeed. A website builder and so much more, with beautiful themes that showcase your work alongside integrated business tools. Whether you’re just getting started or you’re a full-time professional, Format has the tools and support you need at every stage of your business. Build a stunning online portfolio in minutes, promote, and sell your work all in one spot. **Voted most trusted by creative professionals across the globe, Format is the top choice to build your website.** Overview Change your website on the go with the Format app. Update in real time and see how it looks with your overall site — in one streamlined workflow. You can quickly upload a photo, rearrange it, and view the changes on your live portfolio. Or easily manage your website navigation using our Site Menu tab. When you’re done, a simple tap brings you right back to the app to continue editing. App Features Create and Manage Gallery Pages • Create, edit, and rearrange your galleries however you like • Upload photos, link videos, and add text easily and intuitively • Access and seamlessly share your portfolio content with others • Password protect your website and galleries from unwanted visitors • Edit image and video captions using our formatting tools, or with your own custom HTML code • Manage your portfolio website’s menu from the Site Menu tab • Upload photos from other apps using Format’s Share Extension Create and Manage Collection Pages • Create a visual menu to display your portfolio in a way that reflects your brand • Link to similar galleries and pages in your website • Efficient way to categorize work all in one place for simple navigation Create a Blog • Create and edit blog posts directly from your phone with an intuitive CMS • Add videos and images from your camera roll, existing Format galleries, or Dropbox • Rearrange images in an image set and choose the display style without leaving the app • Grow your audience by providing behind-the-scenes access to your work Support • Fast and friendly support in every time zone • 24/7 help for all users What Our Users are Saying About Us • “Format has helped me contextualize my work in a way that no other platform has before. The ability to add multiple text elements throughout a gallery, the fully customizable design templates, and the intuitive drag-and-drop feature have all enabled me to display my work as an immersive visual narrative.” • “With Format and their very helpful, responsive team, I have been able to build myself and maintain an impressive website which I am at ease with and happy and proud to share with future employers and business contacts. The platform is so straightforward and intuitive, and if you ever need help, the team is always on hand to help.” • “I set up and customized a website theme in about 30 minutes, now that I know the ins and outs! Format rocks, and I love your customer service.” Whether you’re a photographer, illustrator, designer, videographer, model, artist, or influencer, Format makes it easy to captivate your audience with a head-turning online portfolio website. Follow us on Facebook at https://www.facebook.com/useformat Got questions? Visit http://help.format.com/
Wanilla
Build and launch subscription-based mobile apps without any coding. Easily design user-friendly interfaces, integrate payments, and convert existing websites into functional apps. Ideal for entrepreneurs and creators looking to monetize content or services.
- No-code app builder
- Drag-and-drop design
- Web 2 app converter
- Subscription & payment integration
- Real-time app previews
- Integrates with creator tools
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Wanilla: No-Code App Builder for Subscription Businesses Building an app is tough. Coding? Even tougher. Hiring a dev team? Might as well donate a kidney. With Wanilla, you can build, launch, and monetize your subscription-based app without writing a single line of code. Because coding is so 2010. The Future of App Building (No Code Required) - You’re a visionary, an entrepreneur, a future tech mogul (probably). You’ve got an idea for an app, and Wanilla is here to make it a reality. No code, no stress, just effortless app creation for businesses that thrive on subscriptions. Designed for Founders Who Hate Complexity - Let’s be honest, UX & UI should be stunning, not a headache. With Wanilla’s drag-and-drop interface, you can design sleek, user-friendly apps that customers love. No technical skills required. Just your brilliant ideas and a few clicks. Turn Any Website into a Fully Functional App - Have a site on Wix, Weebly, or Bravo? Convert it into a high-performing Web 2 App in minutes. Your users get a seamless app experience, while you enjoy the boost in engagement and revenue. Win-win. Subscription Monetization Made Easy - No more struggling with complex integrations. Wanilla makes it effortless to manage in-app purchases, subscriptions, and payment processing. Whether you're launching a premium newsletter, exclusive content hub, or membership platform, we've got your revenue streams covered. Features That Make You Look Like a Pro - No-Code App Builder: Create an app that looks and feels custom-built without writing a single line of code. - Drag-and-Drop Design: A beautiful app in minutes, no design degree needed. - UX & UI Optimization: Pre-built templates with best-in-class design principles. - Web 2 App Converter: Turn your website into a high-performance mobile app. - Subscription & Payment Integration: Set up pricing tiers, trials, and exclusive content access effortlessly. - Real-Time App Previews: See changes instantly before publishing. - Works with Popular Platforms: Integrates seamlessly with Gumroad, Wix, and other creator tools. Who’s It For? - Entrepreneurs & Founders launching subscription-based businesses. - Creators & Coaches looking to monetize content via memberships. - E-commerce Brands offering exclusive app-based experiences. - SaaS Startups building a native mobile presence without a dev team. Security & Accessibility - We take privacy and security seriously. Wanilla is built with encrypted data protection, ensuring your users' info stays safe. Plus, our platform is optimized for accessibility, making sure everyone can use your app effortlessly. Ready to Build Your App? - Don’t waste months and thousands on development. Wanilla is your shortcut to success. Join thousands of founders and entrepreneurs who are building, scaling, and monetizing their apps without code. Build your app today. Wanilla: Because coding is for robots. And you, my friend, are here to build something extraordinary. Terms of use: https://wanilla.co/term-of-use/ Privacy Policy: https://wanilla.co/privacy-policy/ Turn Any Website into a Fully Functional App
Screenshots
Verdict
The clearest difference is rating: Wanilla at 4.1 against Format's 1.0. Wanilla also leads on ads (none vs shown) and ratings volume (46 vs 1). Format's advantage is in-app purchases (none vs 2) and iOS requirement (13.0 vs 16.0). On price, review sentiment, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Wanilla sells 2 in-app purchases, starting at $14.99 per month. Format asks for nothing beyond the download.
Wanilla holds the better App Store score, 4.1 against 1.0. That said, the two scores are not equally well evidenced: Wanilla has 46 ratings behind it against 1, so its average is the more settled of the two. Written reviews complicate that: 48% of Format's written reviews are positive against 40% of Wanilla's, so the app with the better star average is not the one people write more warmly about.
Format ships an update every 2 months, Wanilla every 2 weeks. The most recent releases landed on September 18, 2026 and September 15, 2026 respectively.
| Parameter | Format | Wanilla |
|---|---|---|
| Price | Free | Free |
| Rating | 1.0 (1 ratings) | 4.1 (46 ratings) — better |
| Positive reviews | 47.6% of reviews — better | 40.0% of reviews |
| Number of ratings | 1 | 46 — better |
| Update frequency | Every 2 months | Every 2 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 13.0 — better | 16.0 |
| Further details — not scored | ||
| Size | 36 MB | 27 MB |
| Age rating | 4+ | 4+ |
| Developer | Ideaform Inc. | Wanilla LTD |
Customer experience
Format
Wanilla
Bugs and requests
Format
Reported bugs
15 issues- App crashes
- App freezes
- App quits
- Errors during large uploads
- Crashes when adding external links
Show 10 moreShow fewer
- Cannot delete submenus
- App glitches
- App force closing
- General errors
- App doesn't refresh changes
- Wrong password issues
- Website deactivated
- Blog option never works
- App doesn't work on M1 iPad Pro
- Sliver of UI on launch
Requested features
19 requests- iPad version
- iPad OS support
- Android version
- Client gallery viewing
- Client selection viewing
Show 14 moreShow fewer
- Workflow service on app
- iPad optimized app
- Full site features in app
- Editing pages
- Editing text
- Adding captions
- Editing text pages
- Upload to blog section
- Access proofing pages
- Manage blogs
- Move or copy images between galleries
- Edit website menu
- Edit gallery order
- Dark mode
Wanilla
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Format
No in-app purchases
Wanilla
- UI Design to App Maker Monthly7 Days trial$14.991 Month
- UI Design to App Maker Yearly7 Days trial$159.991 Year








