Comparison

Format vs Shoplnk

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Format

Build and manage a professional online portfolio with beautiful themes and integrated business tools. Showcase your work, promote and sell it, and update your site on the go. This platform supports creatives at every stage of their business.

Highlights
  • Build stunning online portfolios
  • Manage gallery and collection pages
  • Create and edit blog posts
  • Promote and sell your work
  • Update website on the go
  • Password protect galleries
Features
Read full description

Meet Format, the portfolio platform that empowers creatives to succeed. A website builder and so much more, with beautiful themes that showcase your work alongside integrated business tools. Whether you’re just getting started or you’re a full-time professional, Format has the tools and support you need at every stage of your business. Build a stunning online portfolio in minutes, promote, and sell your work all in one spot. **Voted most trusted by creative professionals across the globe, Format is the top choice to build your website.** Overview Change your website on the go with the Format app. Update in real time and see how it looks with your overall site — in one streamlined workflow. You can quickly upload a photo, rearrange it, and view the changes on your live portfolio. Or easily manage your website navigation using our Site Menu tab. When you’re done, a simple tap brings you right back to the app to continue editing. App Features Create and Manage Gallery Pages • Create, edit, and rearrange your galleries however you like • Upload photos, link videos, and add text easily and intuitively • Access and seamlessly share your portfolio content with others • Password protect your website and galleries from unwanted visitors • Edit image and video captions using our formatting tools, or with your own custom HTML code • Manage your portfolio website’s menu from the Site Menu tab • Upload photos from other apps using Format’s Share Extension Create and Manage Collection Pages • Create a visual menu to display your portfolio in a way that reflects your brand • Link to similar galleries and pages in your website • Efficient way to categorize work all in one place for simple navigation Create a Blog • Create and edit blog posts directly from your phone with an intuitive CMS • Add videos and images from your camera roll, existing Format galleries, or Dropbox • Rearrange images in an image set and choose the display style without leaving the app • Grow your audience by providing behind-the-scenes access to your work Support • Fast and friendly support in every time zone • 24/7 help for all users What Our Users are Saying About Us • “Format has helped me contextualize my work in a way that no other platform has before. The ability to add multiple text elements throughout a gallery, the fully customizable design templates, and the intuitive drag-and-drop feature have all enabled me to display my work as an immersive visual narrative.” • “With Format and their very helpful, responsive team, I have been able to build myself and maintain an impressive website which I am at ease with and happy and proud to share with future employers and business contacts. The platform is so straightforward and intuitive, and if you ever need help, the team is always on hand to help.” • “I set up and customized a website theme in about 30 minutes, now that I know the ins and outs! Format rocks, and I love your customer service.” Whether you’re a photographer, illustrator, designer, videographer, model, artist, or influencer, Format makes it easy to captivate your audience with a head-turning online portfolio website. Follow us on Facebook at https://www.facebook.com/useformat Got questions? Visit http://help.format.com/

About

Shoplnk

Easily create and manage an online store or website for your social media profiles. Build custom landing pages, portfolios, and link trees to drive traffic and measure engagement with real-time analytics.

Highlights
  • Create online shop and website
  • Manage products and collections
  • Sell on multiple sales channels
  • Create video websites and portfolios
  • Build customizable link trees
  • Real-time analytics and reporting
Features
Read full description

Create online shop, website app for your Instagram. Connect your followers to your website by adding it to your Instagram profile. Build, edit, publish, and manage your Instagram websites anytime with WeSite. 1.Build Generate smart sites, landing pages, and widgets to attract fans to your content. 2.Promote Promote your website on social media, increase engagement with personalized landing pages. 3.Measure Measure visits, engagement, conversions, and much more. ---- FEATURES ---- Create Online Shop Website For Instagram • Create your own online store website or use our template as a guide to add text, images, videos. • Make your website look like you-upload a logo and customize the look. • Customize your website layout, app layout or simple layout. • Get your own website URL and domain name. • Optimize your SEO by defining page titles, descriptions and keywords. Manage Products And Collections • Add products manually or through Instagram and Facebook • Create and update automated or manual collections • Manage product tags and categories • Define product and collection visibility on sales channels Sell On More Sales Channels • Sell on Instagram, WhatsApp,Line and online marketplaces. • Reach your customers wherever you're selling • Powerful ecommerce features give you everything you need Create A Video Website • Use your YouTube videos to create video sections and customizable video channels. • YouTube video integration-search and add videos. • Easily and intuitively upload photos, link videos and add text. • Personalise your theme Create Your Portfolio: • Simple designs to showcase your photos, art, graphics, and other visual content. • Create a portfolio section containing an unlimited number of albums, an unlimited number of photos and videos. • Upload images directly from the photo gallery or your Instagram, choose from multiple text, media and design elements. • Create visual menus to display your portfolio in a way that reflects the brand. • Rearrange the images in the image collection and choose a display style without leaving the application. Create Bio Link • Create link tree then add multiple links to your Instagram Bio. • Customize its design and content. • Add an extended bio section with formatted text and clickable links. • Introduce yourself and what makes you amazing. Real-Time Analysis • Choose a quick overview or detailed report. • Track how many people viewed your links by date, country and device. • First of all, the effect of your link to fully understand the followers. • Understanding the most effective channels. • Understand your followers intent and retarget them accordingly. Tell your unique story,build your brand and optimising your Instagram traffic with WeSite. Subscription Options The subscription that provides various themes and detailed analytics of each link cliks. Shoplnk Personal - Yearly: $46.99 USD /year - Monthly: $5.99 USD /month Shoplnk Business - Yearly: $116.99 USD /year - Monthly: $14.99 USD /month Payments and Renewal: - The subscription fee is charged to your iTunes Account at confirmation of purchase. - The subscription auto-renews at the end of each period, unless auto-renew is turned off at least 24-hours before the end of the current period. - Account will be charged for renewal within 24-hours prior to the end of the current period per the plan you selected. - You may manage your subscription and turn off auto-renewal by going to your Apple Account Settings after purchase. - No cancellation of the current subscription is allowed during the active period. By signing up, you agree to the Terms of Service: https://www.wesite.to/legal/service.html and Privacy Policy: https://www.wesite.to/legal/privacy.html

Screenshots

Format4 screens
Shoplnk4 screens

Verdict

The call

The clearest difference is rating: Shoplnk at 4.7 against Format's 1.0. Shoplnk also leads on ads (none vs shown) and review sentiment (70% vs 48%). Format's advantage is in-app purchases (none vs 4). On price, update cadence, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Shoplnk sells 4 in-app purchases, starting at $5.99 per month. Format asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Shoplnk holds the better App Store score, 4.7 against 1.0. That said, the two scores are not equally well evidenced: Shoplnk has 35 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 48% of Format's written reviews are positive against 70% of Shoplnk's.

UpkeepUpdate frequency

Format ships an update every 2 months, Shoplnk every 6 weeks. The most recent releases landed on September 18, 2026 and September 8, 2026 respectively.

Scorecard5 real differences · 5 level
Format versus Shoplnk: the parameters behind the verdict, then further details
ParameterFormatShoplnk
PriceFreeFree
Rating1.0 (1 ratings)4.7 (35 ratings) — better
Positive reviews47.6% of reviews70.0% of reviews — better
Number of ratings135 — better
Update frequencyEvery 2 monthsEvery 6 weeks — better
AdsYesNo — better
In-app purchasesNo — betterYes
MonetizationFree with in-app purchasesFreemium
DevicesiPhone, iPodiPhone, iPod
Requires iOS13.012.0 — better
Further details — not scored
Size36 MB53 MB
Age rating4+4+
DeveloperIdeaform Inc.Qumai,Inc.

Customer experience

Format

All ratings1 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews82 reviews
Positive47.6%
Neutral11.0%
Negative41.5%

Shoplnk

All ratings35 ratings
Positive91.4%
Neutral2.9%
Negative5.7%
Written reviews10 reviews
Positive70.0%
Neutral10.0%
Negative20.0%

Bugs and requests

Format

Reported bugs

15 issues
  • App crashes
  • App freezes
  • App quits
  • Errors during large uploads
  • Crashes when adding external links
Show 10 more
  • Cannot delete submenus
  • App glitches
  • App force closing
  • General errors
  • App doesn't refresh changes
  • Wrong password issues
  • Website deactivated
  • Blog option never works
  • App doesn't work on M1 iPad Pro
  • Sliver of UI on launch

Requested features

19 requests
  • iPad version
  • iPad OS support
  • Android version
  • Client gallery viewing
  • Client selection viewing
Show 14 more
  • Workflow service on app
  • iPad optimized app
  • Full site features in app
  • Editing pages
  • Editing text
  • Adding captions
  • Editing text pages
  • Upload to blog section
  • Access proofing pages
  • Manage blogs
  • Move or copy images between galleries
  • Edit website menu
  • Edit gallery order
  • Dark mode

Shoplnk

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Format

No in-app purchases

4 purchases

Shoplnk

Subscriptions4
  • ShopLnk Personal Monthly$5.991 Month
  • ShopLnk Business Monthly$14.991 Month
  • ShopLnk Personal Yearly$46.991 Year
Show 1 more
  • ShopLnk Business Yearly$116.991 Year

Questions

Is Format free?
Format is free to download, with no in-app purchases.
Is Shoplnk free?
Shoplnk is free to download, with in-app purchases available.
Which has better reviews, Format or Shoplnk?
Shoplnk is rated higher. Format averages 1.0 out of 5 from 1 ratings, while Shoplnk averages 4.7 from 35 ratings.
Do Format or Shoplnk have ads?
Format shows ads; Shoplnk does not.
Which is updated more often, Format or Shoplnk?
Format ships an update every 2 months, and Shoplnk every 6 weeks. Most recently, Format was updated on September 18, 2026 and Shoplnk on September 8, 2026.

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