REX (Retail Excellence) vs simplifi MOBILE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
REX (Retail Excellence)
This app helps field representatives for a retail merchandising service manage their work. It allows them to view assigned tasks, complete in-store reports, capture photos, and submit their findings directly from their mobile device.
- View assigned work by location
- Complete store report questionnaires
- Take photos within the app
- Submit reports easily
- Manage scheduled services
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REX (Retail Excellence) is a mobile application for Retail Merchandising Services, Inc. field representatives that allows them to view their assigned work and complete reports in store. This allows reps to easily view their scheduled services by location, complete their store report questionnaires, take photos, and submit reports.
simplifi MOBILE
This app streamlines retail operations by combining route driver and service technician tasks. It allows for efficient machine management, inventory tracking, and service call resolution for unattended retail points of sale.
- Machine fill, collection, and inventory
- Visual planograms and picklists
- Bluetooth DEX data collection
- Order creation and payment acceptance
- Service call management
- Push notifications for new calls
- Mapping and turn-by-turn directions
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simplifi MOBILE provides full customer service activities for unattended retail Points of Sale. The app combines route driver and service technican roles into a single powerful app, enabling simplifi and Streamware VendMAX users the ability to get their job done efficiently and effectively with a single app. Key features & functions include: -fill, collect & inventory machines -visual planograms & picklists with product images -Bluetooth DEX data collection -search and scan to quickly find machines and products -create orders and accept payments for office deliveries -create, dispatch & resolve service calls -push notifications on new calls to drive immediate action -mapping with turn-by-turn directions -cash payment device diagnostics, troubleshooting and configuration via Synq simplifi MOBILE is developed by Crane Connectivity Solutions (CCS), Crane Merchandising Systems (CMS) and Crane Payment Innovations (CPI) to serve the unattended Retail industry, including Vending, Micro Markets, and Office Coffee, Tea & Water.
Screenshots
Verdict
The clearest difference is rating: simplifi MOBILE at 2.5 against REX (Retail Excellence)'s 2.0. simplifi MOBILE also leads on update cadence (every 3 weeks vs every 2 months) and iOS requirement (13.0 vs 15.0). On price, review sentiment, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
simplifi MOBILE holds the better App Store score, 2.5 against 2.0. Both are backed by a comparable volume of ratings — 29 and 24 respectively. Written reviews split almost evenly too, at 14% and 14% positive.
REX (Retail Excellence) ships an update every 2 months, simplifi MOBILE every 3 weeks. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.
| Parameter | REX (Retail Excellence) | simplifi MOBILE |
|---|---|---|
| Price | Free | Free |
| Rating | 2.0 (29 ratings) | 2.5 (24 ratings) — better |
| Positive reviews | 14.3% of reviews | 14.3% of reviews |
| Number of ratings | 29 — better | 24 |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 62 MB | 51 MB |
| Age rating | 4+ | 4+ |
| Developer | Retail Merchandising Services | Crane Merchandising Systems |
Customer experience
REX (Retail Excellence)
simplifi MOBILE
In-app purchases
REX (Retail Excellence)
No in-app purchases
simplifi MOBILE
No in-app purchases
Questions
Is REX (Retail Excellence) free?
Is simplifi MOBILE free?
Which has better reviews, REX (Retail Excellence) or simplifi MOBILE?
Do REX (Retail Excellence) or simplifi MOBILE have ads?
Which is updated more often, REX (Retail Excellence) or simplifi MOBILE?
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