Which? vs Wickes
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Which?
This app provides expert reviews and price comparisons for thousands of products and services to help UK consumers shop smarter. Access digital magazine issues with full membership for the latest consumer advice and news, all available offline.
- Expert product and service reviews
- Price comparison and availability checks
- Product specification and test result comparison
- Customer ratings and expert verdicts
- Digital issues of Which? Magazine
- Offline access to reviews and magazines
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The Which? app helps UK consumers shop smart and sustainably with 1,000s of expert reviews. Plus, with full membership, you can access digital issues of our flagship magazine to stay on top of the latest consumer advice and news. Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys. Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline. • Get the best deal – compare prices and check availability. • Filter by price, features, test results and recommended products. • Shortlist and compare product features and test results. • With full membership, you can read digital issues of Which? Magazine. Why do our users love the new Which? App? • It’s a time saver - no need to trawl the internet looking for the best product reviews. • You can check product reviews and prices instantly when out shopping. • Trusted independent reviews of a huge range of products with pros and cons. • Easy navigation enables you to compare products and prices side by side. • You can easily sort the Best Buys from the Don’t Buys. Feedback and support: Share your reviews of the Which? app on the App Store and via app@which.co.uk Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Your Which? membership through Apple In-App Purchase: https://www.which.co.uk/help/your-which-membership-through-apple-in-app-purchase-aoVxP9t7ifLK
Wickes
This app helps you plan, shop for, and complete home improvement projects. Browse products, track orders, manage your projects, and find stores. It also features a paint visualization tool and direct customer service chat.
- Shop full product range
- Track order status
- Project planning and tracking
- Store locator
- Paint AR visualization
- Direct customer service chat
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Our brand new app includes everything you need to inspire, plan, undertake and complete your home improvement projects. Download our app today to: • Shop, search or browse our full range • Track your order status • See your order history • Plan and keep track of your projects with our Project List • Find your nearest Wickes store with our Store Locator. With over 240 stores & growing, there’s one closer than you think. • Manage your details, order history and communication preferences to ensure you stay up-to-date with our latest offers and updates • Message our customer service team directly via our chat service • Use our paint AR tool to visualise your chosen paint colour at home
Screenshots
Verdict
The clearest difference is in-app purchases: Wickes at none against Which?'s 2. Which?'s advantage is ads (none vs shown) and update cadence (weekly vs every 6 weeks). On price, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Which? sells 2 in-app purchases, starting at $4.49 per month. Wickes asks for nothing beyond the download.
Which? ships an update weekly, Wickes every 6 weeks. The most recent releases landed on September 26, 2026 and September 22, 2026 respectively.
| Parameter | Which? | Wickes |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (41 ratings) — better | — |
| Positive reviews | 30.9% of reviews — better | 15.0% of reviews |
| Number of ratings | 41 — better | — |
| Update frequency | Weekly — better | Every 6 weeks |
| Ads | No — better | Yes |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Ad-supported — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 85 MB | 76 MB |
| Age rating | 4+ | 4+ |
| Developer | Which? Limited | Wickes Building Supplies Ltd |
Customer experience
Which?
Wickes
Bugs and requests
Which?
Reported bugs
16 issues- App hangs on login screen
- Blank white pages when loading articles
- Login loop - constantly asks to re-authenticate
- Search returns no results or incomplete results
- Back button unresponsive or overly laggy
Show 11 moreShow fewer
- Multiple taps on back button cause navigation errors
- App crashes when changing portrait/landscape orientation
- Offline error message despite active internet connection
- Filters reset when returning to product list
- Pages fail to load or load very slowly
- Broken links in articles and categories
- App freezes during login pop-ups
- Saved items disappear after app updates
- Session not maintained when redirected to website
- Autofill not recognized on username field
- App doesn't remember previous page when returning
Requested features
13 requests- Dark mode for app interface
- Remember login credentials/autofill support
- Persistent session management
- Advanced filtering and sorting options
- Ability to compare more than two products
Show 8 moreShow fewer
- Magazine article indexing and search
- Landscape mode for magazine reading
- Sync saved items between app and website
- Notifications for new reviews in categories
- Better iPad screen utilization
- Improved search with suggestions
- Accessibility improvements for screen readers
- In-app subscription option via Apple Pay
Wickes
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Which?
- Which? Reviews$4.491 Month
- Reviews Plus (discontinued)$5.491 Month
Wickes
No in-app purchases






