Comparison

Which? vs Ocado

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Which?

This app provides expert reviews and price comparisons for thousands of products and services to help consumers shop smarter. Access digital magazine issues with full membership for the latest consumer advice and news, all available offline.

Highlights
  • Expert product and service reviews
  • Price comparison and availability checks
  • Product specification and test result comparison
  • Digital magazine issues access
  • Offline review access
  • Best Buy and Don't Buy recommendations
Features
Read full description

The Which? app helps UK consumers shop smart and sustainably with 1,000s of expert reviews. Plus, with full membership, you can access digital issues of our flagship magazine to stay on top of the latest consumer advice and news. Shopping is made easy for you with the latest product and service reviews. Compare prices, product specs, test results and customer ratings, and see our expert verdicts on whether products are Best Buys or Don’t Buys. Once you’ve downloaded the Which? app, you can access our reviews and magazine issues – anytime, anywhere, including offline. • Get the best deal – compare prices and check availability. • Filter by price, features, test results and recommended products. • Shortlist and compare product features and test results. • With full membership, you can read digital issues of Which? Magazine. Why do our users love the new Which? App? • It’s a time saver - no need to trawl the internet looking for the best product reviews. • You can check product reviews and prices instantly when out shopping. • Trusted independent reviews of a huge range of products with pros and cons. • Easy navigation enables you to compare products and prices side by side. • You can easily sort the Best Buys from the Don’t Buys. Feedback and support: Share your reviews of the Which? app on the App Store and via app@which.co.uk Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Your Which? membership through Apple In-App Purchase: https://www.which.co.uk/help/your-which-membership-through-apple-in-app-purchase-aoVxP9t7ifLK

About

Ocado

Access the UK's largest online grocery selection, including M&S food, with this app. Discover deals, recipe ideas, and enjoy convenient delivery with options to edit your order. Save time and money on your weekly shop.

Highlights
  • Largest online grocery range
  • Full M&S food selection
  • Great offers and value
  • Recipe ideas
  • Flexible delivery times
  • Order editing up to delivery night
  • Quick Add for last-minute items
Read full description

Want to save time and money on your weekly shop? Download the pocket-perfect Ocado app for the UK's largest online grocery range, including a full M&S food delivery. You’ll find everything from great offers on your weekly staples, to new recipe ideas for those midweek meals. All sorted in a tap or two (or three). Why you’ll love shopping with Ocado: • Top-notch service. We deliver from 5.30am to midnight, guarantee freshness and keep substitutions to a minimum. • The biggest range. Find your favourite big-name brands, alongside the full Marks & Spencer food range delivered to your door. • Great value. Shop everyday essentials from Ocado Own Range, 100s of products at low prices, and amazing offers. Plus, with the Ocado Price Promise for over 10,000 products, we match the price of your like-for-like shop to tesco.com, including promotions and Clubcard prices. • Total control. You can edit your order right up till the night before your scheduled delivery. • Add on the go. Quickly add any last-minute bits to your order with Quick Add. Download Ocado today and shop the simple way.

Screenshots

Which?4 screens
Ocado4 screens

Verdict

The call

The clearest difference is ads: Which? at none against Ocado's shown. Ocado's advantage is rating (4.8 vs 4.5) and ratings volume (279 vs 42). On price, review sentiment, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Ocado holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Ocado has 279 ratings behind it against 42, so its average is the more settled of the two. Written reviews point the same way: 35% of Which?'s written reviews are positive against 39% of Ocado's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly weekly. The most recent releases landed on November 6, 2026 and November 7, 2026 respectively.

Scorecard3 real differences · 7 level
Which? versus Ocado: the parameters behind the verdict, then further details
ParameterWhich?Ocado
PriceFreeFree
Rating4.5 (42 ratings)4.8 (279 ratings) — better
Positive reviews35.1% of reviews38.6% of reviews — better
Number of ratings42279 — better
Update frequencyWeeklyWeekly
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.6 — better16.0
Further details — not scored
Size85 MB155 MB
Age rating4+4+
DeveloperWhich? LimitedOcado Retail Ltd

Customer experience

Which?

All ratings42 ratings
Positive88.1%
Neutral0.0%
Negative11.9%
Written reviews174 reviews
Positive35.1%
Neutral17.2%
Negative47.7%

Ocado

All ratings278 ratings
Positive97.1%
Neutral1.1%
Negative1.8%
Written reviews708 reviews
Positive38.6%
Neutral12.4%
Negative49.0%

User reviews

Which?

From 42 App Store ratings

What we love

  • 👍 Trusted, independent consumer reviews and testing
  • 💰 Saves money on purchasing decisions
  • 🔍 Comprehensive product comparison information
  • 📱 Convenient access to reviews on-the-go
  • 📚 Extensive coverage of consumer products

Room to improve

  • 🐢 App extremely slow and laggy
  • 🔐 Constant forced re-login issues
  • 🐛 Frequent blank page errors
  • ❌ Poor search functionality
  • 🧭 Inconsistent and confusing navigation

Ocado

From 279 App Store ratings

What we love

  • 🚀 Efficient delivery service
  • 👍 Friendly and helpful drivers
  • 🛒 Wide selection of products
  • 💳 Convenient payment options
  • 🕰️ Accurate delivery time estimates

Room to improve

  • 🐛 Buggy and glitchy app
  • 🔍 Poor search functionality
  • 📜 Missing product information
  • 💳 Confusing checkout process
  • 🔄 Inconsistent offers and pricing

Bugs and requests

Which?

Reported bugs

16 issues
  • App hangs on login screen
  • Blank white pages when loading articles
  • Login loop - constantly asks to re-authenticate
  • Search returns no results or incomplete results
  • Back button unresponsive or overly laggy
Show 11 more
  • Multiple taps on back button cause navigation errors
  • App crashes when changing portrait/landscape orientation
  • Offline error message despite active internet connection
  • Filters reset when returning to product list
  • Pages fail to load or load very slowly
  • Broken links in articles and categories
  • App freezes during login pop-ups
  • Saved items disappear after app updates
  • Session not maintained when redirected to website
  • Autofill not recognized on username field
  • App doesn't remember previous page when returning

Requested features

13 requests
  • Dark mode for app interface
  • Remember login credentials/autofill support
  • Persistent session management
  • Advanced filtering and sorting options
  • Ability to compare more than two products
Show 8 more
  • Magazine article indexing and search
  • Landscape mode for magazine reading
  • Sync saved items between app and website
  • Notifications for new reviews in categories
  • Better iPad screen utilization
  • Improved search with suggestions
  • Accessibility improvements for screen readers
  • In-app subscription option via Apple Pay

Ocado

Reported bugs

5 issues
  • App crashes during order editing
  • Unable to log in or update account details
  • Delivery slot booking issues
  • Incorrect order totals and substitutions
  • Unreliable push notifications

Requested features

5 requests
  • Bring back barcode scanner
  • Restore previous app layout and features
  • Add dark mode option
  • Improve product sorting and filtering
  • Sync order history and favorites across devices

In-app purchases

None

Which?

No in-app purchases

None

Ocado

No in-app purchases

Questions

Is Which? free?
Which? is free to download, with no in-app purchases.
Is Ocado free?
Ocado is free to download, with no in-app purchases.
Which has better reviews, Which? or Ocado?
Ocado is rated higher. Which? averages 4.5 out of 5 from 42 ratings, while Ocado averages 4.8 from 279 ratings.
Do Which? or Ocado have ads?
Ocado shows ads; Which? does not.
Which is updated more often, Which? or Ocado?
Which? ships an update weekly, and Ocado weekly. Most recently, Which? was updated on November 6, 2026 and Ocado on November 7, 2026.

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