Macey's vs Heathen
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Macey's
Streamline your grocery shopping with a digital list, weekly ad access, and recipe integration. Easily find stores, manage your purchases, and add ingredients directly to your list for a convenient shopping trip.
- Digital shopping list
- Weekly ad offers
- Store locator
- Recipe database
- Add ingredients to list
- Email shopping list
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The Macey's app has the power to super-charge your shopping experience! Download today to take advantage of a variety of useful features such as: - A handy shopping list to group future purchases together for shopping convenience! Add items from other parts of the application, or add your own custom entries. Easily check off items as you go throughout the store! Includes handy features such as emailing list contents out, or quickly editing quantities on items added to the list. - Access weekly ad offers directly on your phone, and add the offers directly to your shopping list, all with one click! - Use our store locator feature to select a home store or find the nearest Macey's location! - Check out our recipe database on the go and add ingredients directly to your shopping list with the push of a button! Features handy multi-filter search functionality to find just the dish you're craving. We appreciate your interest and feedback as we continued to develop the best possible app for you! Look out for future updates and enhancements as we continue to deliver the best possible shopping experience for our customers.
Heathen
Easily search Utah's state liquor inventory to find products, check store hours, and see what's on sale. Unlock Pro features for live inventory and detailed product history. Manage favorites and notes with your abs.utah.gov account.
- Search 25,000+ liquor items
- Find nearby stores and hours
- Log in to abs.utah.gov
- Track favorite products
- See state-wide sales
- Live product inventory (Pro)
- Product history and sale anticipation (Pro)
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How many times have you gone to a Utah State Liquor Store, wondering if they have what you need in stock? Or you've tasted something amazing while traveling and thought "can I get this back home?" Or you've heard about something new to try, but don't know where to get it? With Heathen, you don't have to wonder anymore! • Search and browse all 25,000+ items in Utah's state liquor system • Find stores nearby, and know when they're going to be open • Log in to your abs.utah.gov account to keep track of favorite products and stores, make private notes on products, and submit ratings • See what's on sale across the entire state • Unlock the Pro features to see live product inventory information • Easily find your favorite products in stores (requires subscription) HEATHEN PRO INCLUDES: • Live product inventory data: locate any product in a state store • When viewing a store's details, see which of your favorite products are currently in-stock • See detailed history on a product to anticipate when it'll next be on sale • Search through the inventory of a specific store to find just the thing you're looking for Heathen Pro is an auto-renewing subscription. It is available for $29.99 per year (USD). The price may vary by location. Subscriptions will be charged to your credit card through your iTunes account. Your subscription will automatically renew unless canceled at least 24 hours before the end of the current period. You will not be able to cancel the subscription once activated. Any unused portion of a free trial period will be forfeited once upgraded to the subscription. Manage your subscriptions in Account Settings after purchase. For technical assistance or other inquiries, email: feedback@heathen.app Privacy Policy: https://heathen.app/privacy Terms of Use: https://heathen.app/terms-of-use
Screenshots
Verdict
The clearest difference is review sentiment: Heathen at 67% against Macey's's 13%. Heathen also leads on rating (4.7 vs 2.1) and ads (none vs shown). Macey's's advantage is in-app purchases (none vs 2) and update cadence (every 2 weeks vs every 3 months). On price, ratings volume and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Heathen sells 2 in-app purchases, starting at $4.99 per month. Macey's asks for nothing beyond the download.
Heathen holds the better App Store score, 4.7 against 2.1. Both are backed by a comparable volume of ratings — 79 and 40 respectively. Written reviews point the same way: 13% of Macey's's written reviews are positive against 67% of Heathen's.
Macey's ships an update every 2 weeks, Heathen every 3 months. The most recent releases landed on October 21, 2026 and October 24, 2026 respectively.
| Parameter | Macey's | Heathen |
|---|---|---|
| Price | Free | Free |
| Rating | 2.1 (79 ratings) | 4.7 (40 ratings) — better |
| Positive reviews | 13.2% of reviews | 66.7% of reviews — better |
| Number of ratings | 79 — better | 40 |
| Update frequency | Every 2 weeks — better | Every 3 months |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPod — better |
| Requires iOS | 17.0 | 14.1 — better |
| Further details — not scored | ||
| Size | 288 MB | 15 MB |
| Age rating | 12+ | 17+ |
| Developer | Associated Food Stores, Inc. | Dave DeLong |
Customer experience
Macey's
Heathen
In-app purchases
Macey's
No in-app purchases
Heathen
- Heathen Pro7 Days trial$4.991 Month
- Heathen Pro7 Days trial$29.991 Year









