Glowing.io vs REX CRM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Glowing.io
This platform connects hotels and resorts with guests via their preferred messaging apps and languages. It facilitates real-time communication throughout a guest's stay, improving operational efficiency and guest engagement.
- Multi-channel messaging
- Multi-lingual guest communication
- Cloud-based platform
- Message assignments and escalation
- Bi-directional language translation
- Global guest profiles
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Glowing.io is the world’s first multi-channel, multi-lingual mobile messaging platform that enables hotels and resorts around the world to text and mobile message their guests in whatever messaging platform each guest prefers (ex: SMS, WeChat, Messenger and many others), AND in the language each guest prefers. No new apps for guests (easy). 100% cloud-based for properties (easy). Glowing.io enables in-the-moment communication with guests, pre-, during and post-stay through messaging. Further, Glowing.io increases operational efficiency, as well as drives ancillary guest spend. Finally, Glowing.io helps to dramatically increase engagement with "digital" travelers as well as with "silent" guests who are "silent" because they are busy, foreigners or because they simply prefer non-verbal communication. Key Glowing.io features include: - Cloud-based using modern web technologies - Messages assignments and escalation - Groups messaging - Moments (auto) messaging - Global guest profiles - Staff-2-staff messaging - Bi-directional language translation - Benchmarking - Message timeline Used by leading luxury, lifestyle and resort properties around the world to increase guest engagement, increase guest satisfaction, increase operational efficiency, and drive guest spend.
REX CRM
Manage all your real estate client information in one place. This app helps professionals track leads, listings, leasing, deals, and commissions efficiently.
- Unified contact management
- Leads management
- Listings tracking
- Leasing management
- Deals tracking
- Commissions calculation
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Real Estate CRM Software is a unified contact management system that helps the real estate professionals keep all the clients' information in one centralized location. Featuring; Leads management, Listings, Leasing, Deals, Commissions and much more.
Screenshots
Verdict
The clearest difference is update cadence: REX CRM at every 3 days against Glowing.io's monthly. On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Glowing.io against 5.0 for REX CRM. Both are backed by a comparable volume of ratings — 2 and 1 respectively.
Glowing.io ships an update monthly, REX CRM every 3 days. Both last shipped on October 24, 2026.
| Parameter | Glowing.io | REX CRM |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) | 5.0 (1 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 2 — better | 1 |
| Update frequency | Monthly | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 47 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | Glowing, Inc. | Waseem Ashfaq |
Customer experience
Glowing.io
REX CRM
In-app purchases
Glowing.io
No in-app purchases
REX CRM
No in-app purchases
